Dive into the wild world of branding, where being real, building trust, and making killer first impressions are the name of the game.

Your ultimate brand shoot guide covering props, wardrobe, goals, shot list, location and even important notes for your photographer.

It's perfectly normal to want to make a few adjustments to ensure it aligns perfectly with your vision. To guide you through this process, here are some invaluable tips to communicate your feedback effectively to your designer.

Answering what is evergreen content and how it applies to your branding soots

The significance of using the right font in a design is often neglected by those who don’t understand them. The importance of typography in branding is crucial to comprehend if you want your visuals to clearly deliver your brand’s identity.

A moodboard is a succinct collection of visual assets that represents a brand’s visual identity. It can contain inspirational examples of photos, colours, typography, quotes, patterns, shapes and more that make up a cohesive direction for a brand that can be displayed and understood on one page.

Many experienced business owners will agree, certain investments can most definitely help to improve overall success. Whether it’s new materials and office supplies, a strategic marketing campaign or improved digital assets, certain investments can prove to be a valuable asset to your business in the long run.

There is a common misconception that a company or brand needs to keep its identity the same forever—that changing the logo would have negative consequences. However what we know is that maintaining the status quo too long can do more harm. You only need to look at major global brands as evidence keeping your logo fresh and relevant is vital.

If you find yourself in the role of a photographer (without the experience) consider these tips from Ashley, the MWD Photographer and Owner of Simply Curate & Co.

Many professionals and business owners will agree, there are many important tools and resources that you can invest in to help ensure that your business succeeds online. From a modern website and engaging social media presence, to ad campaigns, SEO and so much more, there are many aspects of digital marketing that you should definitely take into consideration.

Imagine these photos being all you have to use for your website, social media and marketing materials, Makes sense why just headshots would be too much, right? Here are 8 galleries, by industry, to get inspired by!

A brand is a blueprint for every decision you’re going to make about your business. It touches everything. With a solid brand, you waste less time.

Many of us are looking to start our on business in the near future. However, embarking on the venture process can seem daunting due to the technical jargon that is used on a daily basis. Here is a list of common terms used in design, marketing and website design.

Your presence in the digital world is what you make it. With digital branding, you can bring the values of your business or company to light in everything that you do. Whether you’re looking to catch the attention of your target audience or create a cohesive look between all of your channels, the right digital branding strategy can help.

Planning for your Branding Photography session is crucial to the session’s success as well as helping elevate the “day of” stress.

Here’s the thing, having a well-designed brand and website that is aligned with your business and correctly set up is an investment that you will make back time and time again.

Hiring a designer for professional branding is a big decision. It can be difficult to know when it’s the right time in your business to take the leap and invest.

One of the most common questions and requests I get from potential clients is “how to get I get a cohesive brand”? The answer is branding!

Strong branding should inform your customer about what they can expect from your business before they purchase your product/service, set foot in your office, or even have any contact with you.

The best way you can brand create consistency is through ensuring you use your Brand Style Guide for your brand’s collateral and platforms.