branding pre-work

This pre-work has been specifically designed in order to help the Consultant and the Client understand marketing and branding preferences and explore the positioning of others. Please take your time completing this pre-work and provide as much detail as possible to ensure the most successful initial consultation and branding launch for your business. Should your business include partnerships please ensure they complete this with you to ensure all parties involved are consistent in wants, needs and direction.

THERE ARE 3 SECTIONS TO YOUR PRE-WORK

i. BUSINESS INFORMATION COLLECTION + BUSINESS VALUES

ii. RESEARCH & DISCOVERY

iii. LEAD DATA

Your Name *
Your Name
Please provide your Instagram handle.
What are your goals with your new brand?
Please provide current tag line
please provide your mission statement
Describe your business' top values
Describe your target audience. This is a description of your ideal client.
This is your WHY. Why you do what you do.
How would you describe your existing brand? In other words, how would you describe your reputation?
How would your customers + potential customers describe you?
What colours would you like to see associated with your brand? What colours do you NOT want to see associated with your brand?
What feeling do you want clients to get when they think and see your brand?
Research brands you love. Study the writing, images, style, colours, the feeling you get when viewing their marketing. Be prepared to discuss. What do you love?
Research your competition's marketing position. What do you like/dislike? Takeaways?
Leads *
Where do the majority of your leads come from? check all that apply
if you chose "Other" above, please provide details.
Please add anything here that may not have been covered.