social media strategy presentation

 
GOALS

GOALS

why are you investing in Instagram for business in the first place?

  • Building an engaged community of loyalists

  • Enhance public relations

  • Personalized lines of communication with your target audience

  • Boosting brand awareness

  • Entice consumer engagement

  • Driving traffic to content (sales + leads)

  • Showcase products and services

  • Demonstrate company culture

 
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profile

you have 8 seconds to capture them

 
 

overall profile

profile photo + bio + feed

people make the decision right then whether to follow you or not (within 8 seconds)
this creates the first impression immediately 

PHOTO 
Should be a strong representation of you. Business transactions are all about relationships and the story your brand shares. A welcoming, casual and authentic photo is a great start to those connections 

BIO 
Treat this like your shop front. Stats tell us we only have 8 second to make an impression and 150 characters to do so. Your Bio should include Who You Are, What You Do, How You Do It and Where you do it. Ensure the overall description includes some of your personality, TAG LINE and any branded hashtag or slogan

WEBSITE 
Always use the URL space to include your website. Its the only clickable URL on Instagram

PUBLIC + BUSINESS PROFILE

NAME + HANDLE 
Opportunity to stay on-brand 

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CONTENT CREATION

MEDIA + CAPTION = CONTENT IS KING!

Post Original Content Daily that is Relevant to your Brand 
Authentic + RelaEtable
Never post TO YOUR FEED more than once a day
Captions must have value + substance (2,200 characters) but only the first 3 lines are visible before having to expand 

MEDIA

original media with some stock photography 
consistent Brand Aesthetic (established edits + filters + voice + hashtags etc.)
Overall: excellent, professional true to brand media 
any quote or saying designed with branded colour palette + fonts
avoid grids of photos (your audience cannot clearly see photographs)
avoid effects on posts
avoid selfies 

MEDIA OPPORTUNITIES
your shop / workspace

meetings

courses

events
finished pieces
customers 
before + after
press
stock photos
flatlays 
you + your team

 

captions
Try to include the most important part of your message within the first three lines. Additionally, use your captions to keep users’ attentions or to inspire them to take an action. You have the space so make sure your captions are put to use.

know your audience and focus on brand voice to target that audience

CAPTIONS SHOULD INCLUDE:
Valuable, original content | Obvious Care about your Audience | Call to Action | Create Conversation | Ask a Question
Don't preach | Tell a Story | Tops brands have a narrative 
Use all 30 hashtags


caption opportunities

How To | Testimonials | Story Telling | User Generated Content (UGC) | New Blog Posts | Products + Services | Personal | Weekly Series | Intro Team Members | DIY | Giveaways | Contests | New Product + Service | Events | Launch | Shout Outs | Sales | Achievements | Instructional | Informative | Behind the Scenes | Local Business Highlight | Neighbourhood/Location Highlight

 
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followers + engagement

GET ACTIVE

FOLLOWERS

get known in your industry
get known in your geographic market
follow your target audience + competition + companies + clubs
comment comment comment!
hashtags + location
use Insights to learn when your audience is on Instagram 
reply to every comment

ENGAGEMENT

your followers engage because of you + valuable content 
you must add value
they must LIKE you and in order for your audience to like you they need to learn about you

TACTICS
call to action
pose a question + create conversation
give a reason to have your followers tag friends
build anticipation
hashtags + location 
giveaways 
like + reply to all comments
follow your following
engage with your following

 

ALGORITHM

LIKE A HOT AIR BALLOON

 

TARGET AUDIENCE

who is your target audience?

Understanding your target audience is critical to ensure your sales + marketing is lazer focused to suit the needs + goals of your audience

 
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STORIES

and HIGHLIGHTS

STORIES
behind the scenes
less polished 
sales
news
teasers
ads
clip from your day
blog posts

stories feed into Highlights

HIGHLIGHTS
organized and puts valuable information front and center


HIGHLIGHT CATEGORIES TO CREATE
Shop
Gallery
Booking/Contact
Before + After

 
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HASHTAGS

you are allowed 30. use them all.

OVERALL STRATEGY
Largely Followed, Popular Hashtags in Your Industry

Industry Specific, Carefully Curated Hashtags

Location + Industry Specific Hashtags

Tags Specific to the Image

Branded Hashtag(s)

 

your strategy

20 LARGELY FOLLOWED HASHTAGS IN YOUR INDUSTRY (37 PROVIDED)
#FindItStyleIt #SMMakeLifeBeautiful #SODomino #JungalowStyle #MySMPHome #IDCOatHome #GreigeStyle #OneRoomChallenge #CurrentDesignSituation #ApartmentTherapy #HouseEnvy #MyDomaine #AmbularInteriorsAintGotNothingOnMe  #InMyDomaine #LonnyLiving #DesignSponge #MyCovetedHome #BeckiOwensFeature #RueDaily #HomewithRue #ShowEmYourStyled #IHaveThisThingWithRugs #WorntoPerfection #HowYouHome #Interior123 #TheNewSouthern #FindItStyleIt #MakeTimeForDesign #HowWeDwell #SimplyStyleYourSpace #VogueLiving #MyOKLStyle #InspoToYourHome #Interior_and_Living #ElleDecor #CaliforniaCasual #RugMadeTheRoom

+ INDUSTRY SPECIFIC, CURATED HASHTAGS
#CustomUpholstery #DesignStudio

+ LOCATION+ INDUSTRY SPECIFIC HASHTAGS
#TorontoFurnitureDesigner #TorontoUpholstry #TorontoInteriorDesign #TorontoDesigner #TorontoCustomUpholstery

+TAGS TO SPECIFIC IMAGE
#MidCenturyModern #PlaidFabric #VelvetChair #BohemianStyle

+2 BRANDED HASHTAGS
#JandJMade #RevivingThePastAndCreatingTheFuture

 
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POSTING TIMES, SCHEDULING + CONTENT CALENDAR

Instagram Insights will determine the best times to post based on your current audience
rotation of topics within brand
Snug or Planoly will help with aesthetic and post organization 
Strategize which day you are posting what (ie. would you post about enjoying a glass of wine on a Tuesday morning?)

 

FREE TECHNOLOGY + APPS

PHOTO EDITING
Snapseed

DESIGN
Canva (phone + DESKTOP)

INSTAGRAM SCHEDULING
Snug or Planoly ($)
Instagram Insights FOR data

STOCK PHOTOS
Unsplash

 
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to do
download apps
review insights and UNDERSTAND best time to post on each day
consider day of the week, holiday, events, etc. 
brainstorm 30 Instagram posts
draft + schedule 1 week of posts 
draft 5 stories to turn into highlights
Get your camera out and ready!! Having it accessible and with you all the time will help with future content 

after 1 week of branded posts:
FOLLOW FOLLOW FOLLOW!!!
COMMENT COMMENT COMMENT!!!
follow anyone who is following you
follow target audience 
follow competition
follow companies, business', clubs, etc. 
GET KNOWN!