ABOUT US

WELCOME TO THE
CREATIVE STUDIO

Started in 2018 by Meredith Wolf, our full service team of industry experts is on a mission to arm you with a digital foundation that enhances your client experience and increases your revenue. We approach every project with boldness and intelligence, ensuring that our solutions meet the highest standards of quality and effectiveness.

We know that a foundation of branding, web design, and engaging content is the key to business success. Our full-service team are experts with superpowers in these industries, who are dedicated to helping small business owners. So you can channel your energy into your zone of genius while your brand and website attract your dream clients.

INDUSTRIES WE SERVE

We consider ourselves experts in the following service based areas:

BEAUTY, SPAS & AESTHETICS

MEDICAL AESTHETICS

SALONS & SPAS / BEAUTY BARS

DESIGNERS & CREATIVES

INTERIOR DESIGNERS

PHOTOGRAPHERS

PROFESSIONAL SERVICES

REAL ESTATE AGENTS

COACHES / B2B

HEALTH & WELLNESS

MENTAL HEALTH

WELLNESS CENTRES

WHY CHOOSE US

Here's what makes your experience different:

  • We believe in investing in the foundational elements for a successful business. When things are done correctly the first time, scaling won’t require a continuous cycle returning to the basics but rather a cumulative growth saving you time and money.

  • One team of experts allows for high-level collaboration and combined expertise on your project, bringing value from multiple perspectives!

  • It’s like getting an education along the way. Sharing tutorials, education, articles and videos so you come out of our project a lot more well versed in brand and marketing allowing you to execute that much better.

  • Our team has qualified design experts who really know their stuff, bringing polish to every project!

  • We have hundreds of happy clients who love their brands and website designs and appreciate our full-service approach.

    • Doing it right the first time

    • Exceptional client journey

    • Timely communication with responses & project deliverables

    • One team of experts allowing for high-level collaboration

    • Investing in your business’ foundation before investing in sales & marketing

    • User experience is queen, making it look good is important too

  • We keep things moving efficiently, with staggered deliverables distributed between different team members and tried-and-true systems that enable shorter than average timelines.

Meredith Wolf, CEO My Wolf Design

MEET THE FOUNDER

Meredith Wolf

A FEW CALL ME WIFE, MOM AND BONUS MOM.

You can call me your new digital designer BFF and partner in all things branding and website design. I have a passion for helping fellow business owners just like you transform your digital presence to create an online space you are proud to call home.

Watching you transform your dreams together as we create the building blocks that allow you to leave lasting impressions on your audience, thus growing your business and allowing you to live life on your terms is what fuels me.

My background, as eclectic as it is, from an education in Law and Criminology to various creative roles in Marketing & Photography, Hospitality and extensive Corporate Leadership experience provides a well-rounded resume to support you in laying the foundation for your successful business.

We believe that we can help you lay a solid foundation that helps you work less and make more while building your successful business.

Let’s chat to see how we can help bring your brand to the next level.

2023

Waterloo Region Reader’s Choice Diamond Winner Top Business Consulting Company

& Gold Winner Top Web Design Company

2022

Waterloo Region Reader’s Choice Diamond Winner Top Business Consulting Company

2021

Waterloo Region Reader’s Choice Platinum Winner Top Business Consulting Company

2020

Waterloo Region Reader’s Choice Diamond Winner Top Business Consulting Company

2019

Waterloo Region Reader’s Choice Diamond Winner Top Business Consulting Company & Top Web Design Company

HOW WE DO IT

Our Custom Branding Signature Framework: "BRANDesign"

Building a successful and memorable brand requires a systematic approach that captures the essence of your business and resonates with your audience. Our signature framework, "BRANDesign," encompasses the fundamental elements necessary to create a strong and impactful brand design.

The "BRANDesign" framework empowers businesses to create a brand design that is not only visually appealing but also strategically aligned with their objectives and resonates deeply with your target audience.

  • This initial phase involves in-depth research and understanding of the your business, goals, values, and target audience.

  • In this phase, creative brainstorming sessions by our team take place to translate the research insights into design concepts that encapsulate your brand's identity. This includes:

    Mood Boards: Creating visual mood boards that capture your brand's personality, visual style, colour palettes, and typography, inspiring the design direction.

  • Once the concept is refined, this phase focuses on developing your brand's visual identity and design elements. This includes:

    Colour Palette: Selecting a harmonious and appropriate colour scheme that evokes the desired emotions and aligns with your brand's personality.

    Logo Design: Creating a unique, memorable, and versatile logo that serves as the cornerstone of the brand's visual identity. This includes:

    Typography: Choosing fonts that complement your brand's tone, ensuring readability and consistency across all materials.

    Imagery and Icons: Designing custom imagery and icons that reinforce your brand's message and resonate with the target audience.

  • In this phase, the visual elements and brand narrative come together to develop a comprehensive brand design. It includes:

    Brand Collateral: Creating consistent visual elements for various touchpoints, such as business cards, letterheads, packaging, etc.

    Brand Guidelines: Documenting the brand's visual identity and guidelines to ensure consistency in its application across all platforms.

    Digital Design: Designing digital assets, such as social media graphics, website elements, and email templates, that reflect the brand's visual identity

    Social Media Graphics: Crafting graphics and visuals optimized for social media platforms, maintaining a cohesive brand presence.

  • To maintain brand consistency and integrity, comprehensive brand guidelines are developed. This phase involves:

    Brand Style Guide: Creating a detailed style guide that outlines the proper usage of brand elements across different media.

    Tone of Voice: Defining the brand's tone of voice and guidelines for communication to maintain a consistent brand personality.

    Monitoring and Evolving: Continuously monitoring the brand's performance and adapting to changing market dynamics for sustained growth.

HOW WE DO IT

Our Web Design and Development Signature Framework: "WEBGROW"

Designing a successful and impactful website requires a comprehensive approach that encompasses every aspect of design and development. Our signature framework, "WEBGROW," ensures a seamless and engaging user experience while achieving the your goals and objectives.

Our framework ensures the development of a user-centric, high-performing, and growth-oriented website that aligns with your objectives and delivers a memorable user experience.

  • In this initial phase, we delve into understanding your business goals, target audience, and project requirements to create a solid foundation for the website design and development process. It involves:

    Client Consultation: Engaging in detailed discussions with you to gather requirements, goals, and expectations for the website.

    Content Strategy: Planning your website's content structure and determining the types of content needed for optimal user engagement.

  • Creating an exceptional user experience is crucial for a successful website. This phase focuses on designing the website's structure and user interface, including:

    Information Architecture: Planning the website's structure and navigation to ensure intuitive and effortless user journeys.

    Visual Design: Incorporate your branding elements, colour schemes, typography, and imagery to establish a captivating visual identity.

  • In this phase, the website's backend is developed, ensuring smooth functionality and robust performance. Key tasks include:

    Custom Features and Functionality: Developing any unique features or functionalities required by the client.

    Integration of Features: Incorporating essential features such as contact forms, search functionality, and social media integration.

  • With the design and backend in place, the focus shifts to the frontend development, ensuring responsive and user-friendly interfaces. This phase includes:

    Required Custom Coding: Implementing the visual design using HTML, CSS, and JavaScript.

    Responsive Design: Ensuring the website adapts seamlessly to various devices and screen sizes for an optimal user experience.

    Interactive Elements: Implementing interactive elements, animations, and transitions to enhance user engagement.

    SEO Integration: Optimizing website content, meta tags, and URLs to improve search engine rankings and organic traffic. (if you include SEO in project scope)

    Content Development: Creating high-quality and relevant content that aligns with your brand's messaging and resonates with the target audience.

    Visual Assets: Incorporating engaging images, graphics, and videos that enhance the user experience and support the content.

  • Before the website goes live, thorough testing is conducted to identify and resolve any issues. This phase involves:

    Cross-Browser Testing: Checking the website's compatibility across different web browsers.

    User Testing: Conducting usability tests with real users to gather feedback and make necessary improvements.

  • Before the website goes live, it undergoes final optimizations to ensure a smooth launch. This phase includes:

    SEO Optimization: Implementing SEO best practices to improve the website's visibility in search engine results.

    Final Revisions: Making any last-minute adjustments based on the feedback received during testing.

  • Once the website is launched, it requires ongoing maintenance and continuous improvement. This phase includes:

    Content Updates: Regularly updating and refreshing website content to keep it relevant and engaging.

    Continuous Improvement: Identifying opportunities for improvement based on user feedback and analytics data.

MATCH MADE IN HEAVEN

Are we a fit?

Here are the eight qualities we adore in our clients.

  • Your have hired us to aid you to do a job to reach your goals. You must trust us, respect us and have faith that we won’t let you down. We are the experts in this scenario and you need to trust that. Clients that enable us to do your job in the best way possible are ideal.

  • Half heartedness when we are trying to get a result can be frustrating. Those who commit wholeheartedly and get bang for their buck get the best results. Not only is commitment ideal, but through commitment you’ll get passion. Working with someone who is genuinely passionate about what you are doing can change the whole dynamic to the working relationship.

  • What is any relationship without honesty? The same goes for any working relationship. Whether it’s good or bad news, you’ll get the best out of each other with honest communication.

  • Keep the lines of communication open. If not, things have the potential to go up in smoke. Missed sessions, deadlines missed, shifting priorities, we are only human and this happens all the time and that is ok. Just make sure we have an open relationship to be able to keep each other in the loop and avoid having us have to hunt you down.

  • Time to get comfortable with the uncomfortable.

    Change is incredibly uncomfortable. As is the unknown. It’s a challenge to pivot your way out of that mindset, but when you do, magical things happen.

  • It’s a two way street. Participation and collaboration is necessary. Change happens with collaboration.

  • We are all human, but channelling soft skills, keeping conversations open minded and open hearted creating a safe space for each of us to say and feel what you want is important. Having a foundation to build a comfortable working relationship with you will transform the success of your project and allow us to reach the ultimate goal.

My Wolf Design Team

OUR SERVICES

Build your foundation

We are dedicated to empowering you by providing you with the expertise and support you need to thrive in the digital landscape. Together, we achieve greatness, leaving a lasting impact on your success.

Let’s get on a call and discuss how we can become your strategic partners.

MEET THE TEAM

You're getting the combined skills and leadership of multiple industry experts. This kick-ass, all-women team make up our full-service approach.

Our team of pros help you and your business show up online and do it right, the first time.

We are:

  • believers in collaboration over competition

  • obsessed with efficient systems

  • honest and informative when it comes to making recommendations to our clients

  • informing you every step of the way so you wall away not only with a great business foundation but a mini BA in business altogether!