THE REAL FUNDAMENTALS OF RUNNING YOUR OWN BUSINESS
The Blog for the Small Business Owner
Being a business owner means we're always learning. We're so excited to share our knowledge with you! These articles are inspired by FAQs you have and common issues/myths we hear and see in the design and marketing industry.
Explore to find tools, resources, and more to understand how to grow your business the right way!
Featured Blog Posts
Why Your Email Signature Shouldn’t Be an Attachment (Seriously, Stop That)
You know what instantly kills the vibe of a professional email?
An attached signature.
Make Your Socials Work Smarter: How to Use Your Custom Template Package Like a Pro
When you invest in our custom social media template package, you’re not just getting pretty graphics you’re getting a brand tool that helps you show up consistently, strategically, and on-brand across your feed.
Not All Content Is Blog-Worthy (And That’s Okay)
Let’s talk about how to write blog content that actually works for your business.
At My Wolf Design, we love supporting our monthly clients with ongoing website updates, including publishing your blogs. But here’s the thing: not everything you write is actually blog content. (We know, that sounds harsh but stick with us.)
When It’s OK to DIY Your Website (And When You Really Need a Pro)
Let’s be honest, there’s a time and place for rolling up your sleeves, watching a few YouTube videos, and dragging and dropping your way through a free website builder. We’re not here to shame the DIY hustle. Heck, some of our clients came to us after duct-taping a decent little Squarespace site together during nap time or late-night bursts of creative energy. If that’s you? Respect.
You’ve Got a Killer Brand. Here’s How to Use It Like a Pro.
First off, congrats. You’ve invested in a strategic, professional brand and now you're holding those gorgeous logo files and guidelines in your inbox like they’re made of gold. (They kind of are.)
Is It Time to Rebrand? What to Keep, What to Let Go, and How to Know the Difference
Whether you’ve been in business for 2 years or 20, there comes a moment when you look at your brand and think:
“Does this still fit me?”
Maybe your logo feels dated.
Maybe your business name doesn’t feel right anymore.
Maybe your entire brand identity feels like it belongs to a past version of yourself.
Breaking Free from Wix: Why Switching to Squarespace Makes Sense
If you’re feeling committed to Wix because you’ve already put in time and effort, you’re not alone. We hear it all the time: 'I love your work, but I’m committed to Wix.'
Your Website Isn’t “Bad at SEO.” It’s Just Bad at Holding Attention.
Let’s talk about the elephant in the marketing room: SEO is changing.
It used to be that if you hired an SEO expert and churned out keyword-packed blogs, sprinkled in some backlinks, and played the Google game, you’d get traffic. Maybe even clients. But that formula doesn’t work the way it used to.
Why Brand Guidelines Are the Secret Weapon Your Business Needs
It’s more than logos and hex codes — it’s your brand’s GPS.
If you've ever had to explain (again) how your logo should be used, tried to onboard a new team member with a hundred scattered files, or outsourced a designer and got something that felt totally off — this one's for you.
The Ultimate Health & Wellness Brand Shoot Guide
A strong brand shoot is more than just professional headshots—it should capture the full essence of your health and wellness business, including your approach, environment, tools, and client experience. This guide will help you create a strategic collection of images for your website, social media, and marketing materials.
The Ultimate Mental Health Brand Shoot Guide
A strong brand shoot is more than just professional headshots—it should capture the full scope of your real estate business, including your personality, expertise, and the buying or selling experience you offer. This guide will help you create a stunning and strategic collection of images for your website, social media, and marketing materials.
The Ultimate Interior Designer & Home Stager Brand Shoot Guide
A well-planned brand shoot for your interior design or home staging business should capture more than just headshots—it should showcase your creative process, styled spaces, and brand personality. This guide will help you plan a shoot that provides a strong visual identity and a content library for your website, social media, and marketing materials.
The Ultimate Medical Aesthetics Brand Shoot Guide
A brand shoot for your medical aesthetics business should go beyond headshots—it should tell the full story of your brand. From the client experience to the tools of your trade, this guide will ensure you capture the essence of your business and create a powerful library of images for marketing, social media, and your website.
The Ultimate Design & Build Brand Shoot Guide
A professional brand shoot for your design and build business should showcase more than just finished projects. It should capture the full scope of your expertise, process, and brand personality. This guide ensures you walk away with a powerful collection of images for your marketing, website, and social media.
The Ultimate Beauty Industry Brand Shoot Guide
A successful brand shoot for your beauty business should showcase more than just headshots—it should highlight your artistry, expertise, client experience, and the ambiance of your space. Whether you’re a salon owner, makeup artist, hair stylist, wax specialist, or spa owner, this guide will help you create a diverse and powerful image library for marketing, social media, and your website.
The Ultimate Athletics Brand Shoot Guide
A brand shoot for athletics-based businesses—dance studios, yoga instructors, fitness trainers, martial arts schools, and other movement-focused brands—should capture the energy, expertise, and atmosphere of your business. This guide ensures you get a dynamic collection of images that reflect your brand identity and engage your audience.
The Ultimate B2B Brand Shoot Guide
A brand shoot for B2B professionals—business coaches, marketing experts, creative directors, life coaches, and consultants—should go beyond standard headshots. It should capture your expertise, working style, and the experience of collaborating with you. This guide will help you create a dynamic and strategic collection of images for your website, social media, and marketing materials.
The Ultimate Realtor Brand Shoot Guide
A strong brand shoot is more than just professional headshots—it should capture the full scope of your real estate business, including your personality, expertise, and the buying or selling experience you offer. This guide will help you create a stunning and strategic collection of images for your website, social media, and marketing materials.
The Ultimate Finance, Accounting, Legal & Insurance Brand Shoot Guide
A brand shoot for finance, accounting, legal professionals, and insurance brokers should go beyond traditional headshots. It should communicate trust, professionalism, and expertise while showing your personality and approachability. This guide ensures you capture compelling images to elevate your brand and marketing efforts.
Why You Don’t Need Our Raw Logo Files (And Why That’s Actually a Good Thing)
When you invest in professional branding, you want to make sure you’re set up for long-term success.
We love that for you; and we love that for us too.