THE REAL FUNDAMENTALS OF RUNNING YOUR OWN BUSINESS
The Blog for the Small Business Owner
Being a business owner means we're always learning. We're so excited to share our knowledge with you! These articles are inspired by FAQs you have and common issues/myths we hear and see in the design and marketing industry.
Explore to find tools, resources, and more to understand how to grow your business the right way!
Featured Blog Posts
Not Sure What You Need? Ask Yourself These 21 Questions Before You Invest in Branding or a Website
You know something’s off.
Your brand feels DIY.
Your website feels… tired.
Your photos don’t match your level.
Your messaging is a little everywhere.
And you’re at that stage where you’re finally ready to invest — you just have no idea what to invest in first.
Where to Start When You're Ready to Invest in Your Business (The MWD Way)
If you’ve been circling the “it’s time to invest” moment for… longer than you’d like to admit, you’re in the right place.
Most business owners have the same question when they finally feel ready: “Where do I even start?”
How AI Changed SEO (and What Actually Matters Now)
AI didn’t kill SEO, it killed bad SEO. The game isn’t about tricking Google anymore. It’s about clarity, connection, and content that actually helps humans.
Why Print Design Costs What It Does
Designing for print isn’t just about making it look good — it’s strategy, precision, and technical expertise that ensure your collateral represents your brand flawlessly in the real world.
Why Your Google Ranking Might Dip After Launch — And Why It’s Not a Disaster
Let’s have an honest chat about SEO — the one topic that can make even the calmest business owner spiral into “WHY AM I NOT ON PAGE ONE ANYMORE?!” energy.
The Power of Content Pillars: Building a Foundation That Actually Works
Building a strong brand isn’t just about visuals — it’s about consistency. Content pillars give your marketing direction, clarity, and purpose so every post, blog, or email connects back to your strategy.
When Website Animations Go From Fun → Frustrating
Animations can look bold and creative, but when they slow down loading, make content jumpy, or overwhelm the eye, they hurt user experience and conversions. Subtle is strategic — because if people can’t easily browse or buy, you’re losing business.
Why Your Email Signature Shouldn’t Be an Attachment (Seriously, Stop That)
You know what instantly kills the vibe of a professional email?
An attached signature.
Make Your Socials Work Smarter: How to Use Your Custom Template Package Like a Pro
When you invest in our custom social media template package, you’re not just getting pretty graphics you’re getting a brand tool that helps you show up consistently, strategically, and on-brand across your feed.
Not All Content Is Blog-Worthy (And That’s Okay)
Let’s talk about how to write blog content that actually works for your business.
At My Wolf Design, we love supporting our monthly clients with ongoing website updates, including publishing your blogs. But here’s the thing: not everything you write is actually blog content. (We know, that sounds harsh but stick with us.)
The Full Picture: Why a Brand Can’t Be Boiled Down to One Icon
Somewhere along the way, the logo became the celebrity of the branding world. The star of the show. The “if I just get this one thing right, my brand will take off” magic bullet.
When It’s OK to DIY Your Website (And When You Really Need a Pro)
Let’s be honest, there’s a time and place for rolling up your sleeves, watching a few YouTube videos, and dragging and dropping your way through a free website builder. We’re not here to shame the DIY hustle. Heck, some of our clients came to us after duct-taping a decent little Squarespace site together during nap time or late-night bursts of creative energy. If that’s you? Respect.
Brand Guidelines Are So Much More Than Just a Logo, Font, and Colour Palette
Let’s be real: if your brand guidelines are just a page of logos, fonts, and colours… you’ve got brand suggestions, not actual guidelines.
You’ve Got a Killer Brand. Here’s How to Use It Like a Pro.
First off, congrats. You’ve invested in a strategic, professional brand and now you're holding those gorgeous logo files and guidelines in your inbox like they’re made of gold. (They kind of are.)
Is It Time to Rebrand? What to Keep, What to Let Go, and How to Know the Difference
Whether you’ve been in business for 2 years or 20, there comes a moment when you look at your brand and think:
“Does this still fit me?”
Maybe your logo feels dated.
Maybe your business name doesn’t feel right anymore.
Maybe your entire brand identity feels like it belongs to a past version of yourself.
Breaking Free from Wix: Why Switching to Squarespace Makes Sense
If you’re feeling committed to Wix because you’ve already put in time and effort, you’re not alone. We hear it all the time: 'I love your work, but I’m committed to Wix.'
Your Website Isn’t “Bad at SEO.” It’s Just Bad at Holding Attention.
Let’s talk about the elephant in the marketing room: SEO is changing.
It used to be that if you hired an SEO expert and churned out keyword-packed blogs, sprinkled in some backlinks, and played the Google game, you’d get traffic. Maybe even clients. But that formula doesn’t work the way it used to.
