THE REAL FUNDAMENTALS OF RUNNING YOUR OWN BUSINESS

The Blog for the Small Business Owner

Being a business owner means we're always learning. We're so excited to share our knowledge with you! These articles are inspired by FAQs you have and common issues/myths we hear and see in the design and marketing industry.

Explore to find tools, resources, and more to understand how to grow your business the right way!

Featured Blog Posts

Website Copywriting, Strategy, Sales & Marketing Meredith Wolf Website Copywriting, Strategy, Sales & Marketing Meredith Wolf

Not All Content Is Blog-Worthy (And That’s Okay)

Let’s talk about how to write blog content that actually works for your business.

At My Wolf Design, we love supporting our monthly clients with ongoing website updates, including publishing your blogs. But here’s the thing: not everything you write is actually blog content. (We know, that sounds harsh but stick with us.)

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Website Design Meredith Wolf Website Design Meredith Wolf

When It’s OK to DIY Your Website (And When You Really Need a Pro)

Let’s be honest, there’s a time and place for rolling up your sleeves, watching a few YouTube videos, and dragging and dropping your way through a free website builder. We’re not here to shame the DIY hustle. Heck, some of our clients came to us after duct-taping a decent little Squarespace site together during nap time or late-night bursts of creative energy. If that’s you? Respect.

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Your Website Isn’t “Bad at SEO.” It’s Just Bad at Holding Attention.

Let’s talk about the elephant in the marketing room: SEO is changing.

It used to be that if you hired an SEO expert and churned out keyword-packed blogs, sprinkled in some backlinks, and played the Google game, you’d get traffic. Maybe even clients. But that formula doesn’t work the way it used to.

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Branding Meredith Wolf Branding Meredith Wolf

The Ultimate Health & Wellness Brand Shoot Guide

A strong brand shoot is more than just professional headshots—it should capture the full essence of your health and wellness business, including your approach, environment, tools, and client experience. This guide will help you create a strategic collection of images for your website, social media, and marketing materials.

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Branding Meredith Wolf Branding Meredith Wolf

The Ultimate Mental Health Brand Shoot Guide

A strong brand shoot is more than just professional headshots—it should capture the full scope of your real estate business, including your personality, expertise, and the buying or selling experience you offer. This guide will help you create a stunning and strategic collection of images for your website, social media, and marketing materials.

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Branding Meredith Wolf Branding Meredith Wolf

The Ultimate Interior Designer & Home Stager Brand Shoot Guide

A well-planned brand shoot for your interior design or home staging business should capture more than just headshots—it should showcase your creative process, styled spaces, and brand personality. This guide will help you plan a shoot that provides a strong visual identity and a content library for your website, social media, and marketing materials.

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Branding Meredith Wolf Branding Meredith Wolf

The Ultimate Medical Aesthetics Brand Shoot Guide

A brand shoot for your medical aesthetics business should go beyond headshots—it should tell the full story of your brand. From the client experience to the tools of your trade, this guide will ensure you capture the essence of your business and create a powerful library of images for marketing, social media, and your website.

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Branding Meredith Wolf Branding Meredith Wolf

The Ultimate Design & Build Brand Shoot Guide

A professional brand shoot for your design and build business should showcase more than just finished projects. It should capture the full scope of your expertise, process, and brand personality. This guide ensures you walk away with a powerful collection of images for your marketing, website, and social media.

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Branding Meredith Wolf Branding Meredith Wolf

The Ultimate Beauty Industry Brand Shoot Guide

A successful brand shoot for your beauty business should showcase more than just headshots—it should highlight your artistry, expertise, client experience, and the ambiance of your space. Whether you’re a salon owner, makeup artist, hair stylist, wax specialist, or spa owner, this guide will help you create a diverse and powerful image library for marketing, social media, and your website.

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Branding Meredith Wolf Branding Meredith Wolf

The Ultimate Athletics Brand Shoot Guide

A brand shoot for athletics-based businesses—dance studios, yoga instructors, fitness trainers, martial arts schools, and other movement-focused brands—should capture the energy, expertise, and atmosphere of your business. This guide ensures you get a dynamic collection of images that reflect your brand identity and engage your audience.

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Branding Meredith Wolf Branding Meredith Wolf

The Ultimate B2B Brand Shoot Guide

A brand shoot for B2B professionals—business coaches, marketing experts, creative directors, life coaches, and consultants—should go beyond standard headshots. It should capture your expertise, working style, and the experience of collaborating with you. This guide will help you create a dynamic and strategic collection of images for your website, social media, and marketing materials.

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Branding Meredith Wolf Branding Meredith Wolf

The Ultimate Realtor Brand Shoot Guide

A strong brand shoot is more than just professional headshots—it should capture the full scope of your real estate business, including your personality, expertise, and the buying or selling experience you offer. This guide will help you create a stunning and strategic collection of images for your website, social media, and marketing materials.

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