FREE TRAINING FROM OUR PANEL OF PROS
Monthly Guest Speaker Webinars
Get informed on the industries and topics essential to your business, for free.
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We understand how difficult it can be for business owners to navigate the complexities of website design, branding, and digital marketing. Educating ourselves to be more confident in running our business is a pillar of our client services, but it's also the principle behind offering monthly expert-led workshops to our community!
We can empower each other and create a community of informed business owners by sharing the tools and knowledge from our industries. Join us to explore topics like sales, conflict management, branding, social media, content writing, and more!
Positioning the Self: What Researchers Can Teach Entrepreneurs About Personal Branding
What we will cover:
Discover how researchers find their voice.
Learn how scholars use tools like positionality (understanding where you’re coming from), ethos (your guiding values), and philosophy (what you stand for) to shape how they show up in their work—and how you can use the same approach to define your brand voice.
Use reflexivity to strengthen your brand identity.
In research, reflexivity means pausing to reflect on how your experiences and assumptions shape what you create. You’ll learn simple ways to apply that same practice to your business, so your brand feels more genuine, confident, and aligned.
Build a brand that feels like you.
Walk away with reflective tools you can use anytime your message or direction feels off—helping you stay grounded in who you are and why you do what you do.
Q&A
Presented by Nicole Russell, Founder, Leaderboard Sales
Nicole Russell is an accomplished corporate leader with over 16 years of experience driving sales success and leading high-performing teams. She has held senior leadership roles, guiding organizations through periods of growth and transformation. Nicole is currently completing her Master’s in Educational Leadership, which complements her deep passion for developing and empowering leaders.
As a Maxwell Certified Trainer, Speaker, and DISC Consultant, Nicole brings a wealth of expertise in leadership development and communication strategies. She has a proven track record of helping teams improve their performance by fostering strong leadership, effective communication, and a focus on results. Nicole is passionate about inspiring others to reach their full potential, especially in the sales industry, where she thrives on building cultures that value both people and performance. With her unique blend of corporate experience, academic knowledge, and practical training skills, Nicole is committed to helping leaders at all levels excel and create lasting impact within their organizations.
The Story-Driven Newsletter: How to Make Your Emails the Highlight of Someone’s Week
What we will cover:
Learn how simple storytelling can turn “just another email” into the kind people look forward to reading and genuinely feel good buying from.
You'll learn:
Why story-driven emails make selling feel easier and far less awkward, and how this approach supports your business long-term.
A simple way to find great stories in your everyday life (even when you think you're boring).
What it looks like to share stories in a way that resonates with your audience and makes your offer feel like the next logical step.
Ways to bring more of your voice and personality into your emails so people look forward to opening them (and you feel more excited to write them).
Q&A
Presented by Gerry Tait, Copywriter and Business Owner.
Make More, Stress Less
Presented by Erin MacNeil, Founder and Owner of The Spa Business Coach
The Emotional Landscape of Entrepreneurship
What we will cover:
1. The Emotional Landscape of Entrepreneurship
Why service-based businesses feel uniquely personal
The invisible emotional labour: empathy, conflict, expectations, performance
Common emotional cycles: comparison, shame spirals, overwhelm, self-doubt
Identifying when you're operating from groundedness vs. survival mode
2. Boundaries in Business
Boundaries as systems, not personality traits
The nervous system behind struggling to say “no”
Common boundary leaks: scope creep, rushed timelines, late payments, 24/7 availability
How to set boundaries that don’t feel harsh (simple, clear scripts)
Designing policies that do the heavy lifting for you
3. People-Pleasing Patterns
Understanding the fawn response and why service providers are prone to it
How over-accommodating leads to resentment and burnout
Signs of people-pleasing in business: overdelivering, undercharging, avoiding conflict
How to shift from “performing” to collaborative partnership with clients
Small, realistic steps to interrupt people-pleasing in real time
4. Charging Your Worth
Why pricing triggers fear, shame, and imposter thoughts
The connection between self-trust and money decisions
How early relational patterns shape your relationship with charging
Raising rates with emotional tolerance—not guilt
Confident, grounded language for talking about pricing
Q&A
Presented by Claire Dennis, Owner of Claire Dennis Counselling, Registered Psychotherapist
Brand Strategist & Designer
Presented by Kate Bradfield, Owner & Creative Lead of Field & Co. A creative agency based in Kitchener, Ontario. We work with businesses who are fuelled by their passion to make the world a better place. We help businesses create a consistent brand that attracts and engages their ideal customers. Kate is a professionally trained design expert with award-winning knowledge of strategic approaches to branding and design.
The Difference Between Growing and Scaling Your Business—and Why It Matters
Presented by Gabrielle Tongol, Owner & Founder of Assist-Her Agency
2026 Profit Playbook: Skyrocket Sales, Boost Revenue, and Unlock Your Earning Potential
Presented by Kirsten Schmidtke, Professional Coach & Speaker
The Difference Between Growing and Scaling Your Business—and Why It Matters
Presented by Gabrielle Tongol, Owner & Founder of Assist-Her Agency
Signs It’s Time to Incorporate
Presented by Skylar Turkiewicz-DaBreo, CPA, Tax Associate
Make More, Stress Less
Presented by Erin MacNeil, Founder and Owner of The Spa Business Coach
How to Use Systems to Get More Done
Presented by Kayla Droog, Business Systems Specialist, Owner of Kayla Droog Consulting.
Launch Your Email Marketing Strategy in Under 1 Hour!
Presented by Olivia Lattimore, Owner of She EO Digital
Legal Contracts - A Non-Negotiable
Presented by Susannah Margison, Negotiation & Conflict Expert
Bringing Your Brand to Life: A Practical How-To Guide
Presented by Kate Bradfield, Owner & Creative Lead of Field & Co. A creative agency based in Kitchener, Ontario. We work with businesses who are fuelled by their passion to make the world a better place. We help businesses create a consistent brand that attracts and engages their ideal customers. Kate is a professionally trained design expert with award-winning knowledge of strategic approaches to branding and design.
Old-School Sales Tactics That Still Work
What we will cover:
The Art of Genuine Interest
The Power of Asking the Right Questions
Understanding Customer Motivations
Active Listening as a Game-Changer
Curiosity as a Timeless Skill
Q&A
Presented by Nicole Russell, Founder, Leaderboard Sales
Nicole Russell is an accomplished corporate leader with over 16 years of experience driving sales success and leading high-performing teams. She has held senior leadership roles, guiding organizations through periods of growth and transformation. Nicole is currently completing her Master’s in Educational Leadership, which complements her deep passion for developing and empowering leaders.
As a Maxwell Certified Trainer, Speaker, and DISC Consultant, Nicole brings a wealth of expertise in leadership development and communication strategies. She has a proven track record of helping teams improve their performance by fostering strong leadership, effective communication, and a focus on results. Nicole is passionate about inspiring others to reach their full potential, especially in the sales industry, where she thrives on building cultures that value both people and performance. With her unique blend of corporate experience, academic knowledge, and practical training skills, Nicole is committed to helping leaders at all levels excel and create lasting impact within their organizations.
How to set yourself apart: (spoiler you already have the tool)
Presented by Sandra Dynka, Owner of Wildcard & Co.
Unleashing Growth: Mastering 5 Systems to Reclaim Hours & Scale Your Online Business
Presented by Gabrielle Tongol, Owner & Founder of Assist-Her Agency
Email Marketing Crash Course - The Essentials in Under an Hour
Presented by Olivia Lattimore, Owner of She Blooms Marketing.
Be Your Own Social Media Marketer - Expert Edition
Presented by Sarah Laing, Owner of MCAT Social
MCAT helps small businesses get online content relief and scale their marketing through solutions for content creation, social media, brainstorming, and more!
The MCAT transformation: powered by writing expertise, social media strategy, an overactive imagination, and a unique mompreneur point of view.
Rate My Branding: A Workshop to Assess Your Business Image
Presented by Kate Bradfield, Owner & Creative Lead of Field & Co. A creative agency based in Kitchener, Ontario. We work with businesses who are fuelled by their passion to make the world a better place. We help businesses create a consistent brand that attracts and engages their ideal customers. Kate is a professionally trained design expert with award-winning knowledge of strategic approaches to branding and design.
Make Your Message Stick: The Basics of Writing Clear, Memorable Content
Words can be just as powerful as a picture. What started as a side hustle in web copywriting, became a realized dream where every day I get to help entrepreneurs and leaders discover their voice and use their messaging to fearlessly change the world!
Setting Yourself Apart with Local SEO
What we will cover:
The Digital Shift: Why Online Presence Matters
Basics of Local SEO
Key Local SEO Strategies to Implement
Importance of Local SEO for Specific Service Industries (Realtors, Medispas, Interior Designers, Mental Health Professionals)
Q&A
Presented by Tedi Bezna, SEO Expert, Owner of Searchlight Digital
As the CEO & founder of Searchlight Digital, her passion is working with businesses to develop digital marketing solutions that fit their needs. Search engine marketing combines her love for analytical, data-driven decision making with creativity and storytelling.
They are a comprehensive search engine agency. They take SEO off the plates of busy business owners, giving you the time to do what you do best - run your business.
So a client is mad at you: How to Respond to Client Complaints
Presented by Susannah Margison, Negotiation & Conflict Expert
Email Marketing Crash Course - The Essentials in Under an Hour
Presented by Olivia Lattimore, Owner of She Blooms Marketing
Retail Design: The Importance of Brand Identity for your Brick and Mortar/ Pop-up shop
Presented by Nickeisha Lewis, Owner & Principal Designer, NOLA Designs
Elevating Your Biz with Instagram
Presented by Sarah Laing, Owner of MCAT Social
MCAT helps small businesses get online content relief and scale their marketing through solutions for content creation, social media, brainstorming, and more!
The MCAT transformation: powered by writing expertise, social media strategy, an overactive imagination, and a unique mompreneur point of view.
Creating a Strategic SEO Content Strategy
What we will cover:
Pages vs. Posts: the difference in SEO potential (the difference in keyword types, which is a higher priority based on your type of business, etc.)
How to identify and prioritize lead-focused content (choosing topics, idea generation, etc.)
A checklist of what to consider when creating SEO content (length, format, type of content, links, etc.)
Optimization suggestions for your content (h1 heading, meta titles/descriptions, alt text, organic keyword optimization, etc.)
Presented by Tedi Bezna, SEO Expert, Owner of Searchlight Digital
As the CEO & founder of Searchlight Digital, her passion is working with businesses to develop digital marketing solutions that fit their needs. Search engine marketing combines her love for analytical, data-driven decision making with creativity and storytelling.
They are a comprehensive search engine agency. They take SEO off the plates of busy business owners, giving you the time to do what you do best - run your business.
Developing Great Sales Habits
What we will cover:
What are sales habits
How are they developed and formed
How to stay engaged and in your newly formed habits
Presented by Nicole Russell, Director of Sales
My goal is to show you that selling is different than it was 50 years ago-there are new strategies, new technologies and even new philosophies that have made selling more human and more fun!
Nicole is a Director of Sales in the healthcare space in Ontario. She is a certified sales leader and leadership literature geek! She lives in Ancaster with her husband Brandon and goldendoole Charlie.
Using Brand Touchpoints to Grow Your Business
Presented by Kate Bradfield, Owner & Creative Lead of Field & Co. A creative agency based in Kitchener, Ontario. We work with businesses who are fuelled by their passion to make the world a better place. We help businesses create a consistent brand that attracts and engages their ideal customers. Kate is a professionally trained design expert with award-winning knowledge of strategic approaches to branding and design.
Leveraging Social Media to Grow your Business
Bring your brand to life through digital marketing. Presented by Shelby Hayle.
Writing Compelling Content to Attract Your Dream Client
Words can be just as powerful as a picture. What started as a side hustle in web copywriting, became a realized dream where every day I get to help entrepreneurs and leaders discover their voice and use their messaging to fearlessly change the world!
Conflict-Proofing Your Business
Presented by Susannah Margison, Negotiation & Conflict Expert
Dubsado 101
Presented by Meredith Wolf, My Wolf Design
Dubsado is an all-in-one system that streamlines the necessary, but normally time-consuming, tasks for small business owners.
As a user and biggest Dubsado fan out there, along with my long standing reputation for an off-the-charts process, I will be sharing everything I know about how you can adopt the same client experience using Dubsado.
How to set your business up for financial success!
Presented by Sherry Andrews, Owner of Money Mindset, Financial Coaching
“I had zero entrepreneurial dreams. I was a workaholic in a factory setting, working overtime like crazy to stay ahead financially, and dreading every single shift. The Universe had been sending me signs, mainly in the way of stress overload, and breakdowns at work, but I didn't pay attention. I made good money, got 5 weeks vacation, and really liked some of my co-workers. I thought that this was how life was…”
How To Easily Leverage SEO For Your Business
Presented by Ashley Cockwell, SEO Expert
Psychology grad & Holistic Nutritionist turned SEO expert. She loves all things organic marketing, and working with heart-led entrepreneurs sets her own heart on fire. When she is not growing & supporting her clients, you can usually find her up a mountain, on her paddle-board, or speaking broken Spanish in Latin America.
Mastering Mindset for Business
Presented by Emily Elliot, Mindset Coach.
She is a mindset coach who uses the power of the mind to help women to attract the life of their dreams. Taking the leap from Naturopathic Doctor to Mindset work, she has created a business that she is in awe of, generating more time and money freedom to do the things she loves like spend time with her family, explore nature and live life to it's fullest.