MORE THAN JUST A LOGO
CUSTOM BRANDING
If you want to stand out in a saturated market, branding matters!
Elevated branding helps you gain confidence, build trust, strategically execute and make decisions for your business effortlessly. It is the best first step in your list of investments for small business owners.
Together we will lay a solid foundation for your long-term growth!
NOT JUST A LOGO
CUSTOM BRANDING
VISUALLY REPRESENT YOUR BRAND’S VALUES, AUDIENCE AND STYLE
Ideal for business owners without professional branding or those of you who realized your DIY, Etsy logo or cousin’s best friend’s logo design isn’t going to get you to the next level.
Targeting the right clients and positioning you the right way can do even more than make your business look professional, it allows for success. It gives you clarity when it comes to making any business decision and it makes buying from you easy, because your audience understands and loves what you stand for.
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These preliminary steps help ensure a successful and well-informed branding process.
Understanding Your Objectives: The questionnaire allows us (and you) to gain a deep understanding of your business, objectives, values, and target audience. This knowledge is crucial in tailoring the branding strategy to meet your specific needs and goals.
Clarifying Brand Identity: Through the questionnaire, you can articulate your brand identity, unique selling propositions, and brand personality. This clarity helps create a brand strategy that aligns with your vision and resonates with your target market.
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Your branding includes five intentional, strategic colours to attract your ideal client and represent your brand consistently. Over time, customers associate your colours with your brand, making it easier to remember and recall.
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Consistent brand fonts play a critical role in creating a cohesive and memorable brand identity.
Your brand includes two-three expertly selected fonts to portray your brand consistently in every scenario to ensure a professional and well-crafted brand.
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You receive a minimum of three variations of your logo, the perfect variety to ensure intentional, strong design on all your collateral.
Each logo is provided in each of your brand colours in web and print formats.
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Ensuring your style investment is easily executed.
Comprehensive brand guidelines that outline the proper usage of your brand elements across different platforms.
This guide gives you the reliable information you need to use your brand's colours, fonts, and logos in the right places, at the right times, and in the right ways.
HOW WE DO IT
Our Custom Branding Signature Framework: "BRANDesign"
Building a successful and memorable brand requires a systematic approach that captures the essence of your business and resonates with your audience. Our signature framework, "BRANDesign," encompasses the fundamental elements necessary to create a strong and impactful brand design.
The "BRANDesign" framework empowers businesses to create a brand design that is not only visually appealing but also strategically aligned with their objectives and resonates deeply with your target audience.
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This initial phase involves in-depth research and understanding of the your business, goals, values, and target audience.
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In this phase, creative brainstorming sessions by our team take place to translate the research insights into design concepts that encapsulate your brand's identity. This includes:
Mood Boards: Creating visual mood boards that capture your brand's personality, visual style, colour palettes, and typography, inspiring the design direction.
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Once the concept is refined, this phase focuses on developing your brand's visual identity and design elements. This includes:
Colour Palette: Selecting a harmonious and appropriate colour scheme that evokes the desired emotions and aligns with your brand's personality.
Logo Design: Creating a unique, memorable, and versatile logo that serves as the cornerstone of the brand's visual identity. This includes:
Typography: Choosing fonts that complement your brand's tone, ensuring readability and consistency across all materials.
Imagery and Icons: Designing custom imagery and icons that reinforce your brand's message and resonate with the target audience.
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In this phase, the visual elements and brand narrative come together to develop a comprehensive brand design. It includes:
Brand Collateral: Creating consistent visual elements for various touchpoints, such as business cards, letterheads, packaging, etc.
Brand Guidelines: Documenting the brand's visual identity and guidelines to ensure consistency in its application across all platforms.
Digital Design: Designing digital assets, such as social media graphics, website elements, and email templates, that reflect the brand's visual identity
Social Media Graphics: Crafting graphics and visuals optimized for social media platforms, maintaining a cohesive brand presence.
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To maintain brand consistency and integrity, comprehensive brand guidelines are developed. This phase involves:
Brand Style Guide: Creating a detailed style guide that outlines the proper usage of brand elements across different media.
Tone of Voice: Defining the brand's tone of voice and guidelines for communication to maintain a consistent brand personality.
Monitoring and Evolving: Continuously monitoring the brand's performance and adapting to changing market dynamics for sustained growth.
BRAND AUDIT
Not sure you need to re-invest in Custom Branding?
For those already with branding but not confident it’s still serving you.
A brand audit is a great place to start to gain valuable insights that can lead to improved brand perception, customer engagement, and long-term success. It's an investment in understanding and optimizing your brand, ultimately leading to stronger customer relationships and business growth.
PRE DESIGNED BRANDING KITS
Your shortcut to Elevated Branding
For the brand new business owner.
Expedite the branding process and launch your brand confidently.
Our pre-designed kits provide you with a complete suite of branding materials, including logos, colour palette, fonts, and brand guidelines. Simply choose the kit that aligns with your vision, and you're ready to go!
Investment $295 + taxes.
Completed within 2 business days.
PACKAGES & PRICING
Get access to our current packages and pricing.
GET STARTED
We help business owners make informed decisions.
When you partner with our team, you learn the why behind every step of what we do so you continue to achieve your goals while your website attracts clients for you. As experts, we know that every website project needs professional branding and photography to represent the business, so we don’t take on websites without these key elements.