How to Keep Evergreen Content in Mind at Your Next Brand Shoot

What does evergreen content mean?

Put simply, it's content that retains relevance, it's not time sensitive and continues to drive traffic long after it is first published.

This means that a person who saw your content as soon as you posted it will find just as much value out of it as a person who saw your content a week later, or a year later, or even a decade later.

How to apply this to your next photoshoot:

• Not season/holiday specific

• No direct “face-on” shots of team members who may not be with the team for the long run

• More details shots of industry tools (technology, magazines, notebooks, etc.)

• Branded collateral pieces

• More "in action” shots