What we will cover:

Discover how researchers find their voice.

Learn how scholars use tools like positionality (understanding where you’re coming from), ethos (your guiding values), and philosophy (what you stand for) to shape how they show up in their work—and how you can use the same approach to define your brand voice.

Use reflexivity to strengthen your brand identity.

In research, reflexivity means pausing to reflect on how your experiences and assumptions shape what you create. You’ll learn simple ways to apply that same practice to your business, so your brand feels more genuine, confident, and aligned.

Build a brand that feels like you.

Walk away with reflective tools you can use anytime your message or direction feels off—helping you stay grounded in who you are and why you do what you do.

Q&A

Presented by Nicole Russell, Founder, Leaderboard Sales

Nicole Russell is an accomplished corporate leader with over 16 years of experience driving sales success and leading high-performing teams. She has held senior leadership roles, guiding organizations through periods of growth and transformation. Nicole is currently completing her Master’s in Educational Leadership, which complements her deep passion for developing and empowering leaders.

As a Maxwell Certified Trainer, Speaker, and DISC Consultant, Nicole brings a wealth of expertise in leadership development and communication strategies. She has a proven track record of helping teams improve their performance by fostering strong leadership, effective communication, and a focus on results. Nicole is passionate about inspiring others to reach their full potential, especially in the sales industry, where she thrives on building cultures that value both people and performance. With her unique blend of corporate experience, academic knowledge, and practical training skills, Nicole is committed to helping leaders at all levels excel and create lasting impact within their organizations.