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Pretty Is Not the Point: The Difference Between a Brand That Looks Good and One That Works

What we will cover:

  • How to tell if your brand is actually helping your business grow or just looks good on Instagram

  • Why branding should function as a business tool, not a sentimental art piece

  • The importance of clarity, positioning, and purpose in branding

  • How to strike the right balance between aesthetics and strategy

  • Q&A

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Presented by Kate Bradfield, Owner & Creative Lead of Field & Co. A creative agency based in Kitchener, Ontario.

They work with businesses who are fuelled by their passion to make the world a better place. They help businesses create a consistent brand that attracts and engages their ideal customers. Kate is a professionally trained design expert with award-winning knowledge of strategic approaches to branding and design.

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Stop Overgiving: The Emotional Skills Every Business Owner Needs
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When Your Reputation Feels at Risk: How to Stay Credible Under Pressure