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STRATEGIC BRANDING & WEBSITE INVESTMENT GUIDE
Pricing Guide
Your business deserves a brand and website that work hard, not just look good.
This page outlines our core services, inclusions, timelines, and typical investment ranges so you can make an informed choice about what will best support your goals.
WATERLOO REGION READER'S CHOICE WINNER 2024, 2023, 2022, 2021, 2020, 2019
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WATERLOO REGION READER'S CHOICE WINNER 2024, 2023, 2022, 2021, 2020, 2019 /
why it matters
Investing in your brand and website isn’t just a cost; it’s a foundation for growth, credibility, and higher-quality leads.
Being strategic here means fewer second guesses, clearer messaging, and a professional presence that actually drives connection and conversion.
BRANDING OFFERS
Pre-Made Brand Kit
INCLUSIONS: LOGO SUITE TEXT EDITS, COLOUR PALETTE SELECTION, FONTS, GUIDELINES
TIMELINE: 2 BUSINESS DAYS
INVESTMENT: $195
Ideal for new or emerging businesses who want a polished, professional brand that feels cohesive and confident without a long lead time.
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Primary, alternate, and icon logo variations
Your selected colour palette applied across all files
Font suite guide with pre-selected pairings
Font licence purchase guide
Brand style guide
All logo files in PNG, EPS, and SVG formats
Light and dark variations of every file
Delivered to your inbox within 2 business days
MOST POPULAR
Custom Brand/Brand Refresh
INCLUSIONS: LOGO SUITE, COLOUR PALETTE, FONTS, GUIDELINES, LAUNCH GRAPHICS
TIMELINE: ~3 WEEKS
INVESTMENT: $2,495
Perfect for businesses whose current brand doesn’t reflect where they are now or where they want to go. This is strategic identity work; not just visual polish.
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Brand Questionnaire
Established Brand Archetype
Mood Board
Colour Palette
Font Suite (2-3 font selections)
Primary Logo, Secondary Logo + Icon Logo
Brand Guidelines PDF
Web + Print ready files provided in each of your brand's primary colours (PNG, SVG, EPS)
2 Concept options for Primary logo
2 Revisions per phase
3 Bonus Launch Graphics
Dedicated Slack support for seamless communication and quick assistance throughout project
WEBSITE OFFERS
Done-For-You Website Template (Not DIY)
INCLUSIONS: TEMPLATE RE-STYLE & COPYWRITING
TIMELINE: ~2 WEEKS
INVESTMENT: STARTING AT $2,795
Get the “custom feel” without the custom timeline. Choose a template you love and we brand it, write for it, and launch it so your site feels intentional and strategic.
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Website Template Restyle
Access to pre-selected industry stock images
Mobile Optimization
Integrations (email marketing, scheduler, and/or contact form sign up.)
Domain Purchase or Transfer
Copywriting for entire site
Custom SEO meta titles and descriptions
Exclusive video tutorial library
1 week of tech support
MOST POPULAR
Custom Website
INCLUSIONS: WEBSITE, COPYWRITING & SEO
TIMELINE: ~6 WEEKS
INVESTMENT: STARTING AT $6,950
A tailored solution for businesses ready for a comprehensive online platform that reflects your positioning and supports long-term growth. Includes multiple pages, brand alignment, and thoughtful experience design.
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Website with standard pages (Home, About, Contact, and up to 3 Service Pages)
Mobile Optimization
Blog Setup
Blog migration (x10 posts)
Unlimited Integrations (email, scheduler, etc.)
Contact Form Setup
Custom Instagram Link in Bio
Domain Purchase or Transfer
Copywriting for site
SEO Foundations
Dedicated Slack support for seamless communication and quick assistance throughout project
Exclusive video tutorial library
Live 1:1 offboarding zoom tutorial
3 weeks tech support
Features
TEMPLATE
CUSTOM
Easy-to-manage Squarespace editor
Subtle, interactive animations, native to Squarespace
Innovative, custom animations
Custom Link-in-bio page
Templated Terms & Conditions and Privacy Policy pages
Slack Support
3 Weeks Tech Support
1 Week Tech Support
20% off your first year of Squarespace
Domain Management
Google Workspace Setup
Copywriting
Kick-off Call
Scheduler & Email Marketing Integrations
Unlimited Integrations
SEO Foundations
Video Tutorial Library
1:1 Offboarding Tutorial
Completed within 2 weeks
Launch Graphics
Blog page, FAQ page
1 Round of Revisions
2 Rounds of Revisions
*Available for purchase separately
FOR QUICK PROJECTS
Design Day
INCLUSIONS: YOUR TO-DO LIST
TIMELINE: 1 BUSINESS DAY
INVESTMENT: $1,650
Your prioritized task list completed in one focused day
A fast-paced, high-impact option for businesses who already have Squarespace and want targeted improvements, refreshes, or upgrades.
MORE DETAILS HERE:
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Upgrade from Squarespace 7.0 to 7.1
Incorporate New Pages: Events, Additional Services, Blog Entries, Portfolios, Galleries
Redesign of existing pages
Addition of new website pages
Integrate External Applications and Apply Custom Styling
Third Party Integrations (ix. Email Marketing Programs, Online Schedulers, etc.)
Update colours, fonts and brand elements
Add Custom Features (Testimonial carousels, FAQs, pretty list sections and so much more!)
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Pre-intensive client homework, so that we’re ready to kick off right away on the design day
Dedicated Slack support for seamless communication and quick assistance throughout from onboarding to offboarding
5 hours of implementation work on the day-of intensive (you need to be available for feedback and check-ins!)
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Throughout the Day, we’ll communicate continually to be able to give me real-time feedback!
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PHOTOTRAPHY TIER 1 $650
1.5 hours shoot time
40 edits
Up to 2 people
TIER 2 $950
2 hour shoot time
60 edits
Up to 4 people
TIER 3 $1200
3 hour shoot time
80 edits
8+ people
ALL PHOTOGRAPHY INCLUDES:
Prep guide
Web size and high resolution images
Travel to 1 location per session, within 30kms radius of Cambridge, ON (additional fees apply if outside radius)
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Your cost-effective and direct communication channel, fostering customer engagement, building brand loyalty, and driving conversions through personalized and targeted messaging.
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12 recommended topics provided
12 blogs written and published to your MWD Squarespace website
12 recommended topics provided
12 blogs written and published to your MWD Squarespace website
Up to 500-900 words per blog
Established publication schedule
12 blogs to be published within 6 months
Basic GEO+SEO research for relevant keywords
1 revision per blog
Established publication schedule
12 blogs to be published within 6 months
Basic SEO research for relevant keywords
1 revision per blog
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1 Additional website page design $250
Copywriting for additional page $250
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Portfolio Landing page
Up to 4 project galleries added
Portfolio landing page copy included
Upgrades & Add-ons
Help your brand show up strong, every time.
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We design and create 3 custom brand collateral items to keep you showing up polished and professional on all platforms. These can include HTML email signatures, business cards, social media templates, etc. to make an impact!
Additional collateral items can be purchased.
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Custom, branded Canva templates
Using your logos, fonts, colours
Image & text editable
6-8 Grid Post templates (depending on amount of carousels)
2 reel covers
6 Highlight covers
2 profile image options (of logo)
Includes Canva Brand Kit setup (logos, fonts, colours)
1 round of revisions included
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E-COMMERCE SET UP $300
E-COMMERCE SET UP WITH PRODUCTS $500
Add e-commerce to your Squarespace website and sell your products or services, digitally!
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We build the search foundation your site launched without. Keyword research around your industry and ideal client, mapped across up to five key pages. Then we write and implement the parts search engines read: meta titles and descriptions, heading structure, image alt text, URL slugs, internal linking, and schema where it applies. Done on your live site, one round of revisions, in about a week.
8+ years · 500+ projects · 150+ 5 star Google reviews · 6x Reader's Choice Winner · Ontario & beyond.
CREATIVE DESIGN STUDIO SPECIALIZING IN BRANDING AND WEBSITES FOR INTERIOR DESIGNERS, MENTAL HEALTH, MEDICAL AESTHETICS, COACHES, WELLNESS AND MORE
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CREATIVE DESIGN STUDIO SPECIALIZING IN BRANDING AND WEBSITES FOR INTERIOR DESIGNERS, MENTAL HEALTH, MEDICAL AESTHETICS, COACHES, WELLNESS AND MORE /
YOUR QUESTIONS ANSWERED
FAQs
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Yes, strong branding guides design, messaging, and audience clarity. Websites without strategic branding create confusion, not conversions.
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Most often, the problems you are trying to solve with a new website are actually branding issues. It's possible that your branding is solid and you do just need a website. But if you have problems like not attracting the right clients, outdated visuals, trouble capturing your brand voice or inconsistency, it's likely that we need to visit your brand first to ensure that your website investment ACTUALLY meets your goals. We will always guide you in the direction that is going to lead to your best ROI.
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Because we have seen the success and longevity of a strategic brand package, we do not offer singular logo design. We believe that an investment in your brand deserves having every piece of the puzzle that you will need to succeed.
If you are in need of a budget friendly logo option we recommend our brand kits.
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We build websites for you to get results. To ensure this is a great investment there are must-haves for a successful website:
Professional branding is paramount. Branding is what determines your businesses fonts, colours, logos, tone of voice, brand style and personality.
Brand photography is required. We do not recommend stock as we build your website for results. Sometimes, stock can be used but it should never be more than 5-10% of your website’s media.
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100%! You can update your website easily with Squarespace's. Update text and offers to new staff, you have full ownership over managing your website after we are complete!
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A great website requires various types of shots. Personal branding, details, your space (if applicable), your tools of the trade, your work in both vertical and horizontal orientations.
For a standard website, a recommended amount of photos to work from is approximately 45.
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Based on your requested kick off date and project scope we will establish the length of time for onboarding and will be able to kick off as close to your kick off date as possible.
Please refer to the services and packages listed in this guide as they provide an approximate project timeline.
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Yes, we offer a standard payment plan (25% deposit, 25% at kick-off, 25% halfway, 25% at wrap-up).
Customized plans available on request.
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Yes, all My Wolf Design service pricing is in Canadian dollars.
next step
If you're ready to move forward or want help deciding which option is right for you:
Book a complimentary consultation
Here we’ll talk through your goals, where you currently are, and how a strategic brand + website can help you get there.
GET STARTED
Your brand and website deserve to work harder — not just sit pretty.
When strategy meets design, everything shifts.