BRANDING, WEBSITE & BUSINESS SOLUTIONS INVESTMENT GUIDE

Pricing Guide

Investing in your business pays off.

You know you have a business that could dominate the industry. We help you get there with strategic design that builds credibility and brings you more qualified leads.

CREATIVE DESIGN STUDIO SPECIALIZING IN BRANDING AND WEBSITES FOR INTERIOR DESIGNERS, MENTAL HEALTH, MEDICAL AESTHETICS, SALONS, CREATIVES, COACHES, REALTORS, WELLNESS AND MORE

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CREATIVE DESIGN STUDIO SPECIALIZING IN BRANDING AND WEBSITES FOR INTERIOR DESIGNERS, MENTAL HEALTH, MEDICAL AESTHETICS, SALONS, CREATIVES, COACHES, REALTORS, WELLNESS AND MORE /

BRANDING OFFERS

Pre-Made Brand Kit

INCLUSIONS: LOGO SUITE TEXT EDITS, COLOUR PALETTE SELECTION, FONTS, GUIDELINES

TIMELINE: 2 BUSINESS DAYS

INVESTMENT: $195

SHOP BRAND KITS

Ideal for new businesses, each brand suite includes all the foundational brand assets you will need to show up professionally, consistently, with confidence.

Customized with your business name and choice of colour palette you will have an elevated brand within days.

    • Customization with your business details (Business name and sub-header, established date when applicable)

    • Primary, alternate and icon logo variations

    • Colour palette (your choice from any collection)

    • Typography (2-3 font selections)

    • Brand style guide and font licence purchase guide

    • Each design in EPS, SVG, and PNG (provided in each of your brand colours)

    • Delivered within 2 business days

    BROWSE BRAND KITS

🌟 OUR RECOMMENDATION 🌟

Custom Brand/Brand Refresh

INCLUSIONS: LOGO SUITE, COLOUR PALETTE, FONTS, GUIDELINES, LAUNCH GRAPHICS

TIMELINE: ~3 WEEKS

INVESTMENT: $2,495

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Ideal for businesses lacking professional branding or those who've recognized that your DIY, Etsy, or outdated logo designs won't propel you to the next level.

    • Brand Questionnaire

    • Established Brand Archetype

    • Mood Board

    • Colour Palette

    • Font Suite (2-3 font selections)

    • Primary Logo, Secondary Logo + Icon Logo

    • Brand Guidelines PDF

    • Web + Print ready files provided in each of your brand's primary colours (PNG, SVG, EPS)

    • 2 Concept options for Primary logo

    • 2 Revisions per phase

    • 3 Bonus Launch Graphics

    • Dedicated Slack support for seamless communication and quick assistance throughout project

WEBSITE OFFERS

1-Page Website

INCLUSIONS: 1 PAGE WEBSITE & COPYWRITING

TIMELINE: ~2 WEEKS

INVESTMENT: $1,600

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For emerging businesses ready to make a strong first impression online. This website package offers a clean, professional digital presence that reflects your brand's core values and services. It's an excellent choice for those seeking to establish credibility and grow their audience with a visually appealing, user-friendly site.

    • 1 Page Website with standard sections for services, about, and contact.

    • Sourcing of up to 8 stock images

    • Mobile Optimization

    • Integrations (email marketing, scheduler, and/or contact form sign up.)

    • Domain Purchase or Transfer

    • Basic Copy for home page

    • Custom SEO meta titles and descriptions

    • Updated heading structure to follow best SEO practices (H1, H2, H3, etc.)

    • Dedicated Slack support for seamless communication and quick assistance throughout project

    • Exclusive video tutorial library

    • 1 week of tech support

NEW!!

Semi-Custom Website Template

INCLUSIONS: TEMPLATE RE-STYLE & COPYWRITING

TIMELINE: ~2 WEEKS

INVESTMENT: STARTING AT $1,995

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Ready-made websites, custom-fit to your brand. Choose a template you love, and we’ll handle the rest. We handle setup, copy, and launch — so you can get a professional, fully branded Squarespace website without starting from scratch.

    • Website Template Restyle

    • Access to pre-selected industry stock images

    • Mobile Optimization

    • Integrations (email marketing, scheduler, and/or contact form sign up.)

    • Domain Purchase or Transfer

    • Basic Copy for entire site

    • Custom SEO meta titles and descriptions

    • Updated heading structure to follow best SEO practices (H1, H2, H3, etc.)

    • Exclusive video tutorial library

    • 1 week of tech support

🌟 MOST POPULAR 🌟

Custom Website

INCLUSIONS: WEBSITE & COPYWRITING

TIMELINE: ~6 WEEKS

INVESTMENT: STARTING AT $4,545

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For established businesses to elevate your online presence with a tailored, comprehensive solution. Ideal for owners seeking a sophisticated digital platform that reflects your brand identity, services, and unique position, while emphasizing engaging copy to captivate your audience and drive conversions.

    • Website with standard pages (Home, About, Contact, and up to 2 Service Pages)

    • Mobile Optimization

    • Blog Setup

    • Blog migration (x10 posts)

    • Unlimited Integrations (email, scheduler, etc.)

    • Contact Form Setup

    • Custom Instagram Link in Bio

    • Domain Purchase or Transfer

    • 30 minute copywriting planning call

    • Custom copy for 3 standard pages: Home, About, Contact

    • Custom copy for up to 2 Services pages

    • Introduction to Blog page (optional)

    • Service descriptions edit

    • Approximately 1625 words total of new copy

    • Custom SEO meta titles and descriptions

    • Updated heading structure to follow best SEO practices (H1, H2, H3, etc.)

    • Dedicated Slack support for seamless communication and quick assistance throughout project

    • Exclusive video tutorial library

    • Offboarding video tutorial

    • 3 weeks tech support

Features

1 PAGE

TEMPLATE

CUSTOM

NEW!!


Easy-to-manage Squarespace editor


Subtle, interactive animations, native to Squarespace


Innovative, custom animations


Custom Link-in-bio page


Templated Terms & Conditions and Privacy Policy pages



Slack Support

3 Weeks Tech Support


1 Week Tech Support


20% off your first year of Squarespace


Domain Management


Google Workspace Setup


Basic Copywriting*


Custom Copywriting & Strategy Call*



Kick-off Call

Scheduler & Email Marketing Integrations


Unlimited Integrations


Custom SEO meta titles and descriptions



Video Tutorial Library


Offboarding Tutorial

Completed within 2 weeks



Launch Graphics


Blog page, FAQ page


1 Round of Revisions

2 Rounds of Revisions


*Available for purchase separately

FOR QUICK PROJECTS

Design Day

INCLUSIONS: YOUR TO-DO LIST

TIMELINE: 1 BUSINESS DAY

INVESTMENT: $1,650

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A DAY DEDICATED TO YOUR TO-DO LIST

For those already on Squarespace.

Most commonly used for website refresh and / or upgrading to Squarespace 7.1 allowing for the majority of the heavy lifting to be completed by us.

With a design day I work only with you. You provide me with your prioritized task list which we review ahead of time and I work closely in communication with you throughout the day to accomplish your website goals.

MORE DETAILS HERE:

    • Upgrade from Squarespace 7.0 to 7.1

    • Incorporate New Pages: Events, Additional Services, Blog Entries, Portfolios, Galleries

    • Redesign of existing pages

    • Addition of new website pages

    • Integrate External Applications and Apply Custom Styling

    • Third Party Integrations (ix. Email Marketing Programs, Online Schedulers, etc.)

    • Update colours, fonts and brand elements

    • Add Custom Features (Testimonial carousels, FAQs, pretty list sections and so much more!)

    • Pre-intensive client homework, so that we’re ready to kick off right away on the design day

    • Dedicated Slack support for seamless communication and quick assistance throughout from onboarding to offboarding

    • A kick-off call to review homework and set expectations for the day of the intensive

    • 5 hours of implementation work on the day-of intensive (you need to be available for feedback and check-ins!)

    • 2 days of post-intensive follow-up and support for any last-minute questions and tech support (does not include additional tasks / requests)

    • Throughout the Day, we’ll communicate continually to be able to give me real-time feedback!

Upgrades & Add-ons

Help your brand show up strong, every time.

  • PHOTOTRAPHY TIER 1 $650

    • 1.5 hours shoot time

    • 40 edits

    • Up to 2 people

    TIER 2 $950

    • 2 hour shoot time

    • 60 edits

    • Up to 4 people

    TIER 3 $1200

    • 3 hour shoot time

    • 80 edits

    • 8+ people

    ALL PHOTOGRAPHY INCLUDES:

    • Prep guide

    • Web size and high resolution images

    • Travel to 1 location per session, within 30kms radius of Cambridge, ON (additional fees apply if outside radius)

  • Your cost-effective and direct communication channel, fostering customer engagement, building brand loyalty, and driving conversions through personalized and targeted messaging.

    • 12 recommended topics provided

    • 12 blogs written and published to your MWD Squarespace website
      Up to 400 words per blog

    • Established publication schedule
      12 blogs to be published within 6 months
      Basic SEO research for relevant keywords
      1 revision per blog

  • We design and create 3 custom brand collateral items to keep you showing up polished and professional on all platforms. These can include HTML email signatures, business cards, social media templates, etc. to make an impact!

    Additional collateral items can be purchased.

    • Custom, branded Canva templates

    • Using your logos, fonts, colours

    • Image & text editable

    • 6-8 Grid Post templates (depending on amount of carousels)

    • 2 reel covers

    • 6 Highlight covers

    • 2 profile image options (of logo)

    • Includes Canva Brand Kit setup (logos, fonts, colours)

    • 1 round of revisions included

  • E-COMMERCE SET UP $300

    E-COMMERCE SET UP WITH PRODUCTS $500

    Add e-commerce to your Squarespace website and sell your products or services, digitally!

YOUR QUESTIONS ANSWERED

FAQs

  • Our team has qualified design experts who really know their stuff, bringing polish to every project! Kate, our Brand Expert is professionally trained and a RGD Member. This means she didn’t just take a quick online Canva course in design. ;)

  • Most often, the problems you are trying to solve with a new website are actually branding issues. It's possible that your branding is solid and you do just need a website. But if you have problems like not attracting the right clients, outdated visuals, trouble capturing your brand voice or inconsistency, it's likely that we need to visit your brand first to ensure that your website investment ACTUALLY meets your goals. We will always guide you in the direction that is going to lead to your best ROI.

  • Because we have seen the success and longevity of a strategic brand package, we do not offer singular logo design. We believe that an investment in your brand deserves having every piece of the puzzle that you will need to succeed.

  • We build websites for you to get results. To ensure this is a great investment there are must-haves for a successful website:

    • Professional branding is paramount. Branding is what determines your businesses fonts, colours, logos, tone of voice, brand style and personality.

    • Brand photography is required. We do not recommend stock as we build your website for results. Sometimes, stock can be used but it should never be more than 5-10% of your website’s media.

  • 100%! You can update your website easily with Squarespace's. Update text and offers to new staff, you have full ownership over managing your website after we are complete!

    • A great website requires various types of shots. Personal branding, details, your space (if applicable), your tools of the trade, your work in both vertical and horizontal orientations.

    • For a standard website, a recommended amount of photos to work from is approximately 45.

  • Based on your requested kick off date and project scope we will establish the length of time for onboarding and will be able to kick off as close to your kick off date as possible.

    Please refer to the services and packages listed in this guide as they provide an approximate project timeline.

  • Yes! The standard payment plan for projects over 4 weeks is 25% deposit at signing, 25% at project kick off, 25% halfway and final payment at wrap up.

    For projects shorter than 4 weeks the standard payment plan is 50% deposit at signing and 50% upon completion.

    If you need either of these options customized just ask!

  • Yes, all My Wolf Design service pricing is in Canadian dollars.

GET STARTED

Together, turning your vision into a complete, polished, strategic professional brand allowing you to only invest once.

We know that a solid foundation of branding and web design is the key to business success. Our full-service team of experts are dedicated to helping business owners thrive!

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We help business owners make informed decisions.

When you partner with our team, you learn the why behind every step of what we do so you continue to achieve your goals while your website attracts clients for you. As experts, we know that every website project needs professional branding and photography to represent the business, so we don’t take on websites without these key elements.

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