STRATEGIC BRANDING & WEBSITE INVESTMENT GUIDE

Pricing Guide

Your business deserves a brand and website that work hard, not just look good.

This page outlines our core services, inclusions, timelines, and typical investment ranges so you can make an informed choice about what will best support your goals.

WATERLOO REGION READER'S CHOICE WINNER 2024, 2023, 2022, 2021, 2020, 2019

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WATERLOO REGION READER'S CHOICE WINNER 2024, 2023, 2022, 2021, 2020, 2019 /

why it matters

Investing in your brand and website isn’t just a cost; it’s a foundation for growth, credibility, and higher-quality leads.

Being strategic here means fewer second guesses, clearer messaging, and a professional presence that actually drives connection and conversion.

BRANDING OFFERS

Pre-Made Brand Kit

INCLUSIONS: LOGO SUITE TEXT EDITS, COLOUR PALETTE SELECTION, FONTS, GUIDELINES

TIMELINE: 2 BUSINESS DAYS

INVESTMENT: $195

SHOP BRAND KITS

Ideal for new or emerging businesses who want a polished, professional brand that feels cohesive and confident without a long lead time.

    • Primary, alternate, and icon logo variations

    • Your selected colour palette applied across all files

    • Font suite guide with pre-selected pairings

    • Font licence purchase guide

    • Brand style guide

    • All logo files in PNG, EPS, and SVG formats

    • Light and dark variations of every file

    • Delivered to your inbox within 2 business days

    BROWSE BRAND KITS

MOST POPULAR

Custom Brand/Brand Refresh

INCLUSIONS: LOGO SUITE, COLOUR PALETTE, FONTS, GUIDELINES, LAUNCH GRAPHICS

TIMELINE: ~3 WEEKS

INVESTMENT: $2,495

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Perfect for businesses whose current brand doesn’t reflect where they are now or where they want to go. This is strategic identity work; not just visual polish.

    • Brand Questionnaire

    • Established Brand Archetype

    • Mood Board

    • Colour Palette

    • Font Suite (2-3 font selections)

    • Primary Logo, Secondary Logo + Icon Logo

    • Brand Guidelines PDF

    • Web + Print ready files provided in each of your brand's primary colours (PNG, SVG, EPS)

    • 2 Concept options for Primary logo

    • 2 Revisions per phase

    • 3 Bonus Launch Graphics

    • Dedicated Slack support for seamless communication and quick assistance throughout project

WEBSITE OFFERS

1-Page Website

INCLUSIONS: 1 PAGE WEBSITE & COPYWRITING

TIMELINE: ~2 WEEKS

INVESTMENT: $1,600

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Designed for businesses ready to establish a strong online presence with clarity and professionalism — without the complexity of a full multi-page site.

    • 1-Page Website with standard sections for services, about, and contact.

    • Sourcing of up to 8 stock images

    • Mobile Optimization

    • Integrations (email marketing, scheduler, and/or contact form sign up.)

    • Domain Purchase or Transfer

    • Copywriting

    • Custom SEO meta title and description

    • Dedicated Slack support for seamless communication and quick assistance throughout project

    • Exclusive video tutorial library

    • 1 week of tech support

Website Template (Not DIY)

INCLUSIONS: TEMPLATE RE-STYLE & COPYWRITING

TIMELINE: ~2 WEEKS

INVESTMENT: STARTING AT $1,995

shop templates now

Get the “custom feel” without the custom timeline. Choose a template you love and we brand it, write for it, and launch it so your site feels intentional and strategic.

    • Website Template Restyle

    • Access to pre-selected industry stock images

    • Mobile Optimization

    • Integrations (email marketing, scheduler, and/or contact form sign up.)

    • Domain Purchase or Transfer

    • Copywriting for entire site

    • Custom SEO meta titles and descriptions

    • Exclusive video tutorial library

    • 1 week of tech support

MOST POPULAR

Custom Website

INCLUSIONS: WEBSITE, COPYWRITING & SEO

TIMELINE: ~6 WEEKS

INVESTMENT: STARTING AT $6,950

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A tailored solution for businesses ready for a comprehensive online platform that reflects your positioning and supports long-term growth. Includes multiple pages, brand alignment, and thoughtful experience design.

    • Website with standard pages (Home, About, Contact, and up to 3 Service Pages)

    • Mobile Optimization

    • Blog Setup

    • Blog migration (x10 posts)

    • Unlimited Integrations (email, scheduler, etc.)

    • Contact Form Setup

    • Custom Instagram Link in Bio

    • Domain Purchase or Transfer

    • Copywriting for site

    • SEO Foundations

    • Dedicated Slack support for seamless communication and quick assistance throughout project

    • Exclusive video tutorial library

    • Live 1:1 offboarding zoom tutorial

    • 3 weeks tech support

Features

1 PAGE

TEMPLATE

CUSTOM

Easy-to-manage Squarespace editor

Subtle, interactive animations, native to Squarespace

Innovative, custom animations

Custom Link-in-bio page

Templated Terms & Conditions and Privacy Policy pages

Slack Support

3 Weeks Tech Support

1 Week Tech Support

20% off your first year of Squarespace

Domain Management

Google Workspace Setup

Copywriting

Kick-off Call

Scheduler & Email Marketing Integrations

Unlimited Integrations

SEO Foundations

Video Tutorial Library

1:1 Offboarding Tutorial

Completed within 2 weeks

Launch Graphics

Blog page, FAQ page

1 Round of Revisions

2 Rounds of Revisions

*Available for purchase separately

FOR QUICK PROJECTS

Design Day

INCLUSIONS: YOUR TO-DO LIST

TIMELINE: 1 BUSINESS DAY

INVESTMENT: $1,650

Your prioritized task list completed in one focused day

A fast-paced, high-impact option for businesses who already have Squarespace and want targeted improvements, refreshes, or upgrades.

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MORE DETAILS HERE:

    • Upgrade from Squarespace 7.0 to 7.1

    • Incorporate New Pages: Events, Additional Services, Blog Entries, Portfolios, Galleries

    • Redesign of existing pages

    • Addition of new website pages

    • Integrate External Applications and Apply Custom Styling

    • Third Party Integrations (ix. Email Marketing Programs, Online Schedulers, etc.)

    • Update colours, fonts and brand elements

    • Add Custom Features (Testimonial carousels, FAQs, pretty list sections and so much more!)

    • Pre-intensive client homework, so that we’re ready to kick off right away on the design day

    • Dedicated Slack support for seamless communication and quick assistance throughout from onboarding to offboarding

    • 5 hours of implementation work on the day-of intensive (you need to be available for feedback and check-ins!)

    • Throughout the Day, we’ll communicate continually to be able to give me real-time feedback!

  • PHOTOTRAPHY TIER 1 $650

    • 1.5 hours shoot time

    • 40 edits

    • Up to 2 people

    TIER 2 $950

    • 2 hour shoot time

    • 60 edits

    • Up to 4 people

    TIER 3 $1200

    • 3 hour shoot time

    • 80 edits

    • 8+ people

    ALL PHOTOGRAPHY INCLUDES:

    • Prep guide

    • Web size and high resolution images

    • Travel to 1 location per session, within 30kms radius of Cambridge, ON (additional fees apply if outside radius)

  • Your cost-effective and direct communication channel, fostering customer engagement, building brand loyalty, and driving conversions through personalized and targeted messaging.

    • 12 recommended topics provided

    • 12 blogs written and published to your MWD Squarespace website

    • 12 recommended topics provided

    • 12 blogs written and published to your MWD Squarespace website

    • Up to 500-900 words per blog

    • Established publication schedule

    • 12 blogs to be published within 6 months

    • Basic GEO+SEO research for relevant keywords

    • 1 revision per blog

    • Established publication schedule

    • 12 blogs to be published within 6 months

    • Basic SEO research for relevant keywords

    • 1 revision per blog

    • 1 Additional website page design $250

    • Copywriting for additional page $250

    • Portfolio Landing page

    • Up to 4 project galleries added

    • Portfolio landing page copy included

Upgrades & Add-ons

Help your brand show up strong, every time.

  • We design and create 3 custom brand collateral items to keep you showing up polished and professional on all platforms. These can include HTML email signatures, business cards, social media templates, etc. to make an impact!

    Additional collateral items can be purchased.

    • Custom, branded Canva templates

    • Using your logos, fonts, colours

    • Image & text editable

    • 6-8 Grid Post templates (depending on amount of carousels)

    • 2 reel covers

    • 6 Highlight covers

    • 2 profile image options (of logo)

    • Includes Canva Brand Kit setup (logos, fonts, colours)

    • 1 round of revisions included

  • E-COMMERCE SET UP $300

    E-COMMERCE SET UP WITH PRODUCTS $500

    Add e-commerce to your Squarespace website and sell your products or services, digitally!

  • We build the search foundation your site launched without. Keyword research around your industry and ideal client, mapped across up to five key pages. Then we write and implement the parts search engines read: meta titles and descriptions, heading structure, image alt text, URL slugs, internal linking, and schema where it applies. Done on your live site, one round of revisions, in about a week.

  • We get you found in local search. Full optimization of your profile information, categories, and attributes, a keyword-integrated business description, and guidance on the photos and visuals that actually pull weight. Built to perform in local search, in about a week.

8+ years · 500+ projects · 150+ 5 star Google reviews · 6x Reader's Choice Winner · Ontario & beyond.

CREATIVE DESIGN STUDIO SPECIALIZING IN BRANDING AND WEBSITES FOR INTERIOR DESIGNERS, MENTAL HEALTH, MEDICAL AESTHETICS, COACHES, WELLNESS AND MORE

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CREATIVE DESIGN STUDIO SPECIALIZING IN BRANDING AND WEBSITES FOR INTERIOR DESIGNERS, MENTAL HEALTH, MEDICAL AESTHETICS, COACHES, WELLNESS AND MORE /

YOUR QUESTIONS ANSWERED

FAQs

  • Yes, strong branding guides design, messaging, and audience clarity. Websites without strategic branding create confusion, not conversions.

  • Most often, the problems you are trying to solve with a new website are actually branding issues. It's possible that your branding is solid and you do just need a website. But if you have problems like not attracting the right clients, outdated visuals, trouble capturing your brand voice or inconsistency, it's likely that we need to visit your brand first to ensure that your website investment ACTUALLY meets your goals. We will always guide you in the direction that is going to lead to your best ROI.

  • Because we have seen the success and longevity of a strategic brand package, we do not offer singular logo design. We believe that an investment in your brand deserves having every piece of the puzzle that you will need to succeed.

    If you are in need of a budget friendly logo option we recommend our brand kits.

  • We build websites for you to get results. To ensure this is a great investment there are must-haves for a successful website:

    • Professional branding is paramount. Branding is what determines your businesses fonts, colours, logos, tone of voice, brand style and personality.

    • Brand photography is required. We do not recommend stock as we build your website for results. Sometimes, stock can be used but it should never be more than 5-10% of your website’s media.

  • 100%! You can update your website easily with Squarespace's. Update text and offers to new staff, you have full ownership over managing your website after we are complete!

    • A great website requires various types of shots. Personal branding, details, your space (if applicable), your tools of the trade, your work in both vertical and horizontal orientations.

    • For a standard website, a recommended amount of photos to work from is approximately 45.

  • Based on your requested kick off date and project scope we will establish the length of time for onboarding and will be able to kick off as close to your kick off date as possible.

    Please refer to the services and packages listed in this guide as they provide an approximate project timeline.

  • Yes, we offer a standard payment plan (25% deposit, 25% at kick-off, 25% halfway, 25% at wrap-up).

    Customized plans available on request.

  • Yes, all My Wolf Design service pricing is in Canadian dollars.

custom marketing strategy & branding

next step

If you're ready to move forward or want help deciding which option is right for you:

Book a complimentary consultation

Here we’ll talk through your goals, where you currently are, and how a strategic brand + website can help you get there.

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GET STARTED

Your brand and website deserve to work harder — not just sit pretty.

When strategy meets design, everything shifts.

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