Branding Is Your Key To Cohesiveness
One of the most common questions and requests I get from potential clients is “how to get I get a cohesive brand”?
The answer is BRANDING!
Your brand identity is how your audience perceives you.
Without a comprehensive, well-defined brand identity, your audience might not understand who you are. And, if they don't understand who you are, they are never going to promote you.
It's important to note that brand identity is not the same as branding. It's the byproduct of effective branding.
Brand identity is also not the same as visual brand identity, even though marketers sometimes confuse the two.
Brand identity includes:
Visual Brand Identity
Brand Voice
Brand Values
Brand Personality
Brand Message
BRANDING ISN’T JUST A LOGO
Many people succumb to the belief that their logo is their branding. However, the reality is that your logo should never be the first step when creating a strong brand for your business.
You should first spend lots of time considering the core values and structures of your business, such as a strong brand name, your mission, your ideal clientele, and your “why.” Your brand begins with a strong sense of who you are as a company, what you do, and why you do what you do.
You can pay tens of thousands of dollars for gorgeous visual branding, but if you haven’t first defined the major details about your company and your ideal customer, your visual brand is not going to serve you well.
BE STRATEGIC WITH YOUR BRANDING
Once you’ve worked hard on that strong sense of your business’s core values and structure, you can then move forward into expressing those elements in your visual branding. We are passionate about visual branding at My Wolf Design because it’s so important to create visuals that are not only beautiful but also highly strategic.
While your logo is a vital part of your visual branding, there are so many more elements to consider, such as the colours and fonts you use in marketing materials, your website design, and your print collateral, like fliers and brochures.
Essentially, every medium that expresses your brand (website, Instagram, Email Campaigns, Brand Collateral, etc. ) is part of your visual branding. The most important things each of these elements should do are:
Reflect who you are as a company
Be designed with the intention of attracting your ideal customer
If you are a business owner not having gone through professional branding this would be your ideal first step that will set the stage for everything to come.
Ready to invest? request your custom quote here.
