THE REAL FUNDAMENTALS OF RUNNING YOUR OWN BUSINESS
The Blog for the Small Business Owner
Being a business owner means we're always learning. We're so excited to share our knowledge with you! These articles are inspired by FAQs you have and common issues/myths we hear and see in the design and marketing industry.
Explore to find tools, resources, and more to understand how to build your business the right way!
Featured Blog Posts
The Power of a $10,000 Website Investment: A Small Business Success Story
Let’s talk about the real MVP of small business success: the website investment.
Marketing Stats You Cannot Ignore as a Business Owner
Dive into the wild world of branding, where being real, building trust, and making killer first impressions are the name of the game.
What you need to have ready for your web design project
So, you've decided it's time to take your online presence up a notch with a killer website design? Awesome choice!
Whether you're just starting out or looking to revamp your existing site, getting prepped is key to ensuring a smooth and successful project. Here's a laid-back rundown of what you need to have in your toolbox before diving headfirst into the world of web design:
Prioritizing Success: Essential Tasks for Small Business Owners
Running a small business means juggling a ton of tasks. From steering the ship to handling daily responsibilities, it’s easy to let things slip through the cracks.
Your Complete Guide to Nailing Your Next Brand Shoot
Your ultimate brand shoot guide covering props, wardrobe, goals, shot list, location and even important notes for your photographer.
10 Key Benefits Of SEO For Your Business
If you're looking to create long-term brand awareness, expand your target audiences and earn more revenue, then search engine optimization is crucial. Let's look at 10 significant benefits of SEO for your business, and how you can realize them.
Why Every Business Needs A Website
A business’s online presence, regardless of industry, can have a massive impact on its success. In this day and age, some businesses still don’t realize that a majority of their customers will visit their website before making a purchase.
The 11 Fundamentals of Copywriting in 2023
The key to a great website? Great copywriting.
Behind every successful website is a talented copywriter who is busy conducting research, writing paragraphs and polishing off documents. With the right approach to copywriting, you can create a website that is not only engaging and informative, but helps your business to rank in relative search results!
Squarespace VS. Wordpress: Which is Best for Me?
If our team at My Wolf Design knows one thing to be true, it’s that a website can have a significant impact on your business. From establishing credibility with your audience and creating a stronger reputation, to streamlining your sales process, educating your customers and so much more, there are so many reasons to take your business online with a website.
How to Create an Effective FAQ Page
Customers aren't on your FAQ page to be entertained. It's typically best to stick to a basic format and simple design that can be quickly accessed and easily read.
Why You Should Never Write Your Own Website Copy
One of the most important things to consider when creating and launching a website is the copy. Not only does the copy set the tone for the voice of your business online and help to keep users informed, it can also contribute to your overall SEO strategy.
Benefits To Hiring A Single Full-Service Digital Marketing Agency
It can be difficult to narrow down your options for an agency to manage your digital marketing efforts, which may result in choosing multiple vendors for different services. There are several benefits to running all of your digital marketing services with one full-service agency.
Top 30 Squarespace Questions Answered
Squarespace websites are the talk of the town these days and for good reason! It’s easy to create a truly stunning design, they’re easy to launch, and the websites produced are indeed very powerful.
It’s a big decision to choose or switch your website system, so I wanted to be the one to lay out all the most frequent questions and the answers to them in order to set things straight.
Font Psychology: The Importance of Typography in Branding
The significance of using the right font in a design is often neglected by those who don’t understand them. The importance of typography in branding is crucial to comprehend if you want your visuals to clearly deliver your brand’s identity.
Moodboards: the Most Important Step in the Branding Process
A moodboard is a succinct collection of visual assets that represents a brand’s visual identity. It can contain inspirational examples of photos, colours, typography, quotes, patterns, shapes and more that make up a cohesive direction for a brand that can be displayed and understood on one page.
The Ideal Website Home Page
What You Should Include in Your Website Homepage Design (in this order)
Website Navigation Best Practices
Little things make a big difference. Your website navigation is a great example. The structure and labels of your navigation can have a huge impact on results. Here’s why…
The Importance of Investing in Photography for Your Business
Many experienced business owners will agree, certain investments can most definitely help to improve overall success. Whether it’s new materials and office supplies, a strategic marketing campaign or improved digital assets, certain investments can prove to be a valuable asset to your business in the long run.
Squarespace vs Wix | Which One Is Right For You?
From themes to editors, the two most popular website builders have important differences.
Wix and Squarespace are the two biggest website builders— and it’s not even close. Together they power 55% of websites that are built with a website builder.