Colour Psycholgy

Colour has the power to make us feel. Happy, inspired, uplifted, creative, calm, relaxed, passionate, confident, empowered, energized, successful, perceptive and so on. Colour can evoke all of those emotions subconsciously within us.

Finding the perfect colour match can be a very personal and emotional choice, but following colour psychology will help to make smarter decisions and aid your brand in communicating in the way you would like to.

Ask yourself:

How do I want my potential clients to see my brand?

How do I want them to feel?

Red
Physical courage, strength, warmth, energy, basic survival, 'fight or flight', stimulation, masculinity, excitement. 

Blue
Intelligence, communication, trust, efficiency, serenity, duty, logic, coolness, reflection, calm.

Yellow
Optimism, confidence, self-esteem, extraversion, emotional strength, friendliness, creativity. 

Green
Harmony, balance, refreshment, universal love, rest, restoration, reassurance, environmental awareness, equilibrium, peace.

Purple
Spiritual awareness, containment, vision, authenticity, truth, quality. 

Orange
Physical comfort, food, warmth, security, sensuality, passion, abundance, fun. 

Pink
Physical tranquility, nurture, warmth, femininity, love, sexuality, survival of the species. 

Grey
Psychological neutrality.

Black
Sophistication, glamour, security, emotional safety, efficiency, substance. 

White
Hygiene, sterility, clarity, purity, cleanness, simplicity, sophistication, efficiency. 

Brown
Seriousness, warmth, nature, earthiness, reliability, support. 

Are your brand colours accurately representing what you want your audience to feel? Learn more about our custom, strategic branding services here.