How to give GREAT feedback to a Designer
POV: You just opened your brand presentation. Your heart is racing (in the good way). You’re obsessed… and you’ve got a couple things you want to adjust so it feels exactly like “you.”
Totally normal.
In fact, great feedback is how we refine good design into intentional, strategic, can-you-believe-this-is-my-brand design.
Here’s how to give feedback that actually helps your designer elevate, refine, and deliver your brand’s best version — without creating chaos, confusion, or 14 rounds of revisions.
Describe the “Why,” Not Just “I Don’t Like It”
Saying “I don’t like this” tells us nothing.
Saying why something feels off tells us everything.
Try to explain:
What specifically isn’t landing for you
What feeling it gives you (too bold? too formal? too soft?)
What you expected instead
What part is throwing the vibe off
Design is emotional. If something feels “not right,” tell us how it feels — not just that you dislike it. When you describe the problem, we can diagnose it properly and solve it strategically.
Share the Problem — Let Us Handle the Solution
Avoid jumping straight to solutions like “make it darker,” “change the font,” or “can you just move this here?”
Instead:
Describe the issue
Describe the goal
Let your designer figure out the best way to get there
Your brand is your baby — we get it.
But design is our zone of genius. When you stay focused on the problem, we can use strategy, hierarchy, colour psychology, and layout rules to choose the right fix (which is often different from the one you’d pick yourself).
Remember: We’re Designing for Your Audience, Not Your Pinterest Board
Your brand needs to resonate with your ideal clients, not just your personal favourite styles. That’s why we root everything in strategy — not aesthetic trends.
Ask yourself:
“Would my audience love this?”
“Does this match how I want to be perceived?”
“Does this align with my brand’s personality?”
Sometimes the thing you wouldn’t pick for yourself is the thing that performs best for your brand. Trust the strategy here — it’s doing heavy lifting.
Give It 24 Hours Before You Hit Send
Your first reaction is valid…
but not always final.
Design needs time to settle. Colours feel different in morning light. Logos hit differently once the excitement wears off. Give yourself space to sit with it before sending feedback.
A 24-hour pause saves everyone time, reduces emotional “knee-jerk” revisions, and leads to feedback you actually stand behind.
Tell Us What You Love, Too
Designers aren’t mind readers. If you love something, tell us so we don’t touch it.
Try:
“This font pairing is perfect.”
“Obsessed with this layout — don’t change it.”
“The colour palette feels so aligned.”
Positive reinforcement isn’t just nice — it gives us anchors to design around.
Final Thoughts
Refining your brand is a collaboration. When you describe why something doesn’t feel right, stay audience-focused, give yourself breathing room, and highlight what’s working, the whole process becomes smoother, faster, and dare we say… fun.
At the end of the day, it’s the blend of your gut instinct and our design strategy that creates a brand you can’t wait to show off.
Want to see how this process feels when it’s done properly?
Book a discovery call and let’s build something that actually moves your business forward.
