Why Updating your Website Regularly is Important
Help your internet marketing strategy and increase traffic to your website,
Updating a website can be done many ways. The three main ways are by:
Updating content
Updating the design and user-friendliness
Updating your website platform and security
The Right Impression, Always
Keeping your website up to date helps to ensure that it’s creating the right impression with your target audience. It helps to maintain customer interest and ensures that your website remains relevant. As well as refreshing the content, you can also make sure that customer contact points, such as addresses, phone numbers and products, services and prices are all current and correct.
Search Engine Rankings
Keeping your website maintained and up to date is critical to search engine rankings. Websites with old content that hasn’t been updated recently will tend to rank lower in the search engine listings.
Google Loves It
Google regularly checks when websites were last updated to determine whether or not it’s worth crawling for relevant content. If you don’t make regular updates and modifications it might result in your website being pushed below its more active competitors. If your website drops off the first page of search results it can have a detrimental effect on your business over time.
It’s Your Brand on the Line
Most importantly, your website is a reflection of your business. If it’s poorly, or inconsistently maintained, featuring outdated content, errors and broken links, it communicates a sloppy image. Over time this can cost you customers.
MWD client-exclusive support is offered on a monthly or as needed basis. Want to chat more about it? Contact us!
