Make Your Socials Work Smarter: How to Use Your Custom Template Package Like a Pro

When you invest in our custom social media template package, you’re not just getting pretty graphics, you’re getting a brand tool that helps you show up consistently, strategically, and on-brand across your feed.

But here’s the truth: not all content makes sense as a templated grid post.

We’ve had a few clients ask for feed templates for things like one-time events or weekly schedule changes. And while we love giving you tools to run your business more smoothly, this kind of content isn’t ideal for evergreen use or for your main feed at all. That’s what Stories and Highlights are for.

So, let’s clear up how to use your templates the right way and give you some plug-and-play ideas based on your industry.

What’s Included in Your Social Template Package:

  • 6–8 branded post templates for grid use (including carousels)

  • 2 reel cover designs for that polished, on-brand scroll stop

  • 6 highlight covers to organize your Stories beautifully

  • 2 profile image options (because consistency starts with your avatar)

  • 1 round of revisions to make sure it's just right

  • All created in Canva, using your logos, fonts, and colours

Everything is editable so you can swap in new text, photos, or messaging while staying totally on brand.

Not Every Post Belongs on the Grid

Here’s a quick breakdown to help you choose the right format for your content:

  • Grid Posts = evergreen, educational, branded, inspirational, promotional

  • Stories = timely, behind-the-scenes, one-off announcements, reminders

  • Highlights = curated, archived content like FAQs, testimonials, or services

  • Reel Covers = brand consistency for your high-performing video content

Requesting a grid post for your upcoming event?
It makes more sense to use a story template or create a custom one-off your grid should be built to last.

Template Content Ideas by Industry

Here’s how to actually use your templates like a boss, based on the industries we work with most:

Mental Health Professionals

  • How therapy actually works (carousel)

  • Common client misconceptions

  • Therapist intros or team features

  • Grounding techniques or journal prompts

  • FAQs: "Do I need a referral?" "How long is a session?"

  • Reel cover: “Let’s talk about burnout”

Medical Aesthetics

  • Before & afters (use same layout for consistency)

  • Product spotlight: what does X serum do?

  • Treatment prep/post-care checklist

  • Meet your injector/staff

  • Highlight popular services

  • Reel cover: “Lip filler myths busted”

Real Estate Agents

  • Buyer tips / Seller tips carousel

  • Market update post

  • Client case study

  • Listing checklist

  • Home staging tips

  • Client testimonial template

  • Reel cover: “What $900K gets you in [Your City]”

Wellness Centres / Coaches

  • “What to expect” carousel

  • Client transformation or testimonial

  • Daily habits / routines

  • Program breakdown

  • Thought leadership: 1 idea per post

  • Reel cover: “A day in the life of a wellness client”

Interior Designers

  • Design moodboards

  • Before & afters

  • Client case study

  • Process breakdown (carousel: Step 1, Step 2...)

  • Product sourcing features

  • “Design tip of the week” template

  • Reel cover: “3 ways to elevate your living room”

Business Coaches

  • Pain point breakdowns

  • Mindset tip or quote template

  • Client case study

  • Freebie/promo CTA

  • Weekly tip or takeaway

  • Carousel: “3 mistakes new business owners make”

  • Reel cover: “What I’d do differently if I started today”

Still Not Sure What to Request?

If you’re unsure what belongs in your templates vs. what needs to live in Stories, Reels, or a custom design—just ask. We’re here to help guide you toward the smartest, most strategic use of your brand visuals.

Final Thought:
Your social templates aren’t just about aesthetics. They’re tools that make showing up easier, more consistent, and more effective. Use them wisely and they’ll work overtime for your brand.

Meredith Wolf

Award Winning Branding and Website Design Studio

https://MyWolfDesign.com
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