Not All Content Is Blog-Worthy (And That’s Okay)
Let’s talk about how to write blog content that actually works for your business.
At My Wolf Design, we love supporting our monthly clients with ongoing website updates, including publishing your blogs. But here’s the thing: not everything you write is actually blog content. (We know, that sounds harsh but stick with us.)
We’ve noticed a trend lately where submitted blogs are either:
Clearly written by AI and lack human depth
Written like a sales email or promotional ad
Describing a one-off event with no long-term value (aka not “evergreen”)
These pieces may sound good at first glance, but they aren’t doing what blog content is supposed to do: build trust, boost SEO, and position you as the go-to expert in your field.
So let’s clear the air.
What Makes a Great Blog Post?
A great blog delivers value. It’s rooted in your experience, your client stories, and your perspective. The goal? Help your reader understand something better, make a more informed decision, or feel like they just got a nugget of real wisdom.
Strong blogs tend to:
Answer common client questions
Explain a complex topic in simple terms
Offer insights or takeaways based on your expertise
Share your process, point of view, or professional opinion
Build trust without directly “selling”
Examples of good blog topics:
“How to Know If You’re Ready for a Brand Refresh”
“What Most Therapists Get Wrong About Their Website”
“Why SEO Isn’t Dead—It’s Just Evolving”
“What I Wish I Knew About Hiring My First Coach”
The Problem with AI-Written Blogs
We get it, AI is fast. But AI content without your input is often generic, repetitive, and a red flag to readers. (Not to mention Google is getting smarter at recognizing it too.)
AI can help brainstorm topics or create a starting point, but a blog that actually connects with people? That needs you. Your voice. Your wisdom. Your lived experience.
If it sounds like ChatGPT wrote it in 4 seconds... that’s not content you want representing your brand.
Blog vs. Email vs. Social: What’s the Difference?
Here’s a quick breakdown of what each content type is actually for:
Blogs are best for educational content that holds long-term value. Think how-to posts, thought leadership, SEO-rich articles, and deeper insights that position you as an expert. The tone should be informative, helpful, and rooted in your experience.
Emails are great for timely messages, promotions, announcements, or personal stories. You’re speaking directly to your audience’s inbox, so it should feel more conversational and persuasive.
Social media is for quick hits. Bite-sized insights, community engagement, day-to-day observations, behind-the-scenes moments. Think casual, punchy, and scroll-stopping.
So if you’ve written something that’s:
Focused on a sale, event, or limited-time offer → that belongs in an email or social post
A quick tip or a recent win → that’s perfect for social
A deep dive into something your audience needs to understand → that’s blog content
Final Word: Your Blog Is a Brand Asset
Blogging isn’t busywork. Done well, it’s a strategic way to boost visibility, educate your audience, and attract the right people to your brand. But only if the content feels real.
So next time you go to write a blog, ask yourself:
Is this actually useful to my ideal client? Could this live on my website 6 months from now and still feel relevant?
If the answer is yes, we’re ready to hit publish.
