Awesome "About Me" Page
An About Us page gives online viewers insight into your brand and the people behind it. This can include:
How you started your brand
What makes you and your brand unique
What are your brand values and beliefs
Why customers should choose you
How you can empathize with your audience
The most important thing to note about this page is that this is more about your client than you. It the opportunity to share why you care, vs a list of your accomplishments and schooling.
Why you need an About page
1. It’s popular with new visitors
2. It shows off why you’re unique
3. It solidifies your brand image
An About Us page is crucial when building relationships with your customers. If you’re still not sure whether you need this page on your website, here are a few more reasons why working on it is a good idea:
Picture
Add a friendly picture of yourself. People want to see the face behind the brand.
Intro
Who you are, what you do and why you do it.
Share your story
Share your journey with the reader, include both your struggles and the successes too.
It’s Time to be a Hero. You were the underdog who had a problem and are now the hero who overcame this problem. This is your opportunity to connect through empathy.
Values & Beliefs
Get specific. Get real. Avoid the generic, “I love pizza, wine and friends.” Get deep!
Mission Statement
What is your one main goal with your business?
Who You Serve
Share the specific industries you support, your ideal client, cal l them out, make them want to say “OMG that’s me!”
What’s in it for me?
Explain clearly how you can help the reader achieve their desired goal.
Call To Action
Add a call to action, and a secondary call to action such as an email opt-in form. Ask the reader to do one main thing and one thing only.
