Does Website Design & Branding Offer a Good ROI?
Now more than ever, business owners are looking for new ways to grow their business online. We firmly believe that every good digital marketing strategy and online presence begins with a website. To make sure that your customers enjoy an unbeatable user experience and truly make the most of your website, the right design and branding are imperative.
With any investment in your business, you are bound to spend money to experience the results that you seek. The build, design and branding of your website are no different. To ensure that you make your money work for you and help to grow your business in all the right ways, let’s take a closer look at the ROI of website design and branding - and determine if it’s worth it!
The Elements of Good Website Design & Branding
There’s no doubt about it, just about everyone you know is online. The same can be said for local businesses and world-leading companies alike. This is because the way of the future for product sales and services is through the Internet.
If the pandemic has taught us anything, it’s the importance of having a strong online presence. Your customers need to be able to find you online, quickly and easily. Over the past 18 months, and arguably the last 3-5 years, your target audience has adapted to the world of online shopping and are likely here to stay.
Shopping from the couch with a glass of wine? Yes please!
This is why it’s of even more importance to establish the right branding and website design.
With the right website design and branding, the look and feel of your business can be almost immediately recognizable by your target audience. This allows for them to identify you easily and interact with you faster.
To help you get started, here are the elements of good website design and branding:
User Experience
User experience refers to how all the elements of your website design and branding have come together to benefit your target audience while they browse your website. It begins with enticement through inviting website design, continues with fast load times, aesthetic and consistency, and ends with additions that help to convert users into customers.
In summary, the user experience of your website is what will leave a lasting impression with users, customers and your intended audience in general. The best part? It makes interacting with your business online an enjoyable experience and something they will likely do again!
Responsiveness
Your website should provide an enjoyable experience for all, no matter which device or Internet browser that they may be using. Responsive website design can enable your website to be accessed, navigated and enjoyed by anyone and from any device.
From desktop computers and laptops, to smartphones, tablets and more, responsive website design will help to boost your ROI by making your website accessible to all your potential customers.
Fast Load Times
Did you know that a slow load times is one of the top reasons why a user will navigate away from your website? In fact, most users expect a website to load within two seconds. If your website is taking up to five seconds or more to load, it could cost you in the long run.
With the right website design, your audience can enjoy the benefits of fast load times, so they can access the information that they seek quickly and efficiently.
Aesthetic and Consistency
Customers can learn a lot about your business from your website. No matter how good your products or services are, an outdated, dull or visually unappealing website can send them running in the other direction.
The right aesthetic through professional branding can help your website to stand out, while effectively representing your business and core values. The right branding strategy can also create consistency throughout your website, which can improve the professionalism of your digital assets and overall marketing strategy.
In summary, the right aesthetic and strong consistency through professional branding can help to boost your sales by creating a professional and trustworthy online presence.
Easy Navigation and Purchase Process
The easier your website is to navigate, the more likely it is that a customer will connect with your business. If the journey is seamless and effortless, users are much more likely to convert into customers through filling out a form, requesting a service or even purchasing a product directly from your site.
These interactions can lead to long-lasting relationships with customers, helping to increase your ROI directly and significantly.
How do the Elements of Good Website Design & Branding Affect My ROI?
Bad user experience can lead to customers spending their hard-earned dollars elsewhere
The look, feel and function of your website is often the first impression of your business that a customer will have online, which can affect conversion rates
Clearly labelled menu structures can help to improve the SEO for your website, making it easier for customers to find your business online in search engine results
The easier it is to make a purchase, the more likely it is that you will gain a customer
If your website takes too long to load, you risk losing potential customers
The right branding can improve your professionalism, create consistency and better help your audience and future customers to find and identify you online
How Much Does a Website Cost?
In 2021, websites can cost anywhere from $1,000 to $50,000 or more. This is dependent on a few things…
The size and complexity of your website
The freelancer or agency that you are working with
Timelines and overall project details
The quality of the website that you will receive
The hourly rate and how many hours it will take to complete
To learn more about how much a new website can cost, contact our team at My Wolf Design today. We are happy to walk you through the options available and help you find the best solution that meets your budgetary needs!
Why Invest in Web Design & Branding
Your website design and branding sets the tone and standard for your business online, and offers a “home base” for all your digital assets. The future of selling products and services is online, meaning that there is an impressive ROI on web design and branding.
With any investment in your business, time is everything. It can take time to build a quality website that is equipped with professional branding and innovative design. It can also take time for you to start experiencing a significant ROI. While some businesses begin to see their ROI within a few months, others may take over a year.
It’s important that you discuss these timelines with your digital agency or freelance team before your project begins, to ensure that you are on the same page and have realistic expectations.
Learn More About Web Design & Branding
Now that you’re familiar with website design and branding, and the ROI that comes with it, it’s time to take matters into your own hands. Create the online presence and brand aesthetic that you’ve always wanted with help from our team at My Wolf Design.
We can work closely with you to determine exactly what you are looking for in a website, and then help bring your vision to life through innovative website design and stunning branding that meets your each and every need, standard and expectation.
Contact us today to learn more about our services and even get started. For more helpful information, take a look at the other articles in our blog!
