THE REAL FUNDAMENTALS OF RUNNING YOUR OWN BUSINESS
The Blog for the Small Business Owner
Being a business owner means we're always learning. We're so excited to share our knowledge with you! These articles are inspired by FAQs you have and common issues/myths we hear and see in the design and marketing industry.
Explore to find tools, resources, and more to understand how to build your business the right way!
Featured Blog Posts
Prioritizing Success: Essential Tasks for Small Business Owners
Running a small business means juggling a ton of tasks. From steering the ship to handling daily responsibilities, it’s easy to let things slip through the cracks.
Why Updating your Website Regularly is Important
Updating your website is important for a variety of reasons. It can help your internet marketing strategy and increase traffic to your website. This is why we suggest that businesses update their website regularly.
10 Key Benefits Of SEO For Your Business
If you're looking to create long-term brand awareness, expand your target audiences and earn more revenue, then search engine optimization is crucial. Let's look at 10 significant benefits of SEO for your business, and how you can realize them.
Why Every Business Needs A Website
A business’s online presence, regardless of industry, can have a massive impact on its success. In this day and age, some businesses still don’t realize that a majority of their customers will visit their website before making a purchase.
Why You Shouldn’t Use PDFs in Your Business
No, that’s not click bait, we mean it. PDFs are yesterday’s news, and it’s time to evolve!
8 Items to Always Include in Your Services Proposal
Create a proposal that gets results.
This post we will discuss what to include in your services proposal and how to make the most of this important step in your sales process.
Benefits To Hiring A Single Full-Service Digital Marketing Agency
It can be difficult to narrow down your options for an agency to manage your digital marketing efforts, which may result in choosing multiple vendors for different services. There are several benefits to running all of your digital marketing services with one full-service agency.
The Advantages of a Full-Service Creative Studio
The approach that your business takes to digital marketing can absolutely impact how you thrive online. Traditionally, you would hire a professional to handle each of your online endeavours. A developer to build and launch a website, a copywriter for your blogs, a graphic designer for your logo and branding, and an email marketing savant for your nurture campaigns and newsletters.
But doesn’t that sound a little… exhausting?
The Art of the Follow Up
On average, salespeople who send at least one follow-up email after no response reach a 27% reply rate. Those who don’t send one get stuck at a 16% average reply rate.
The Steps to Creating an Effective Content Plan
With effective digital marketing, there are many ways to form a genuine connection with your target audience. Whether you’re looking to engage with a meaningful social media post or inform using written content on your website, you can take advantage of all that digital marketing for your business has to offer. Before getting started, we always suggest taking time to conduct research and create a comprehensive plan. Especially when the goal is to create a wide variety of engaging evergreen content.
How to Start an Ecommerce Business in 2022 [Steps + Must-Follow Tips]
Many are focusing on ecommerce businesses, as they offer an easier point of entry. There's no physical space to scope out, rent to pay, or permits to obtain. However, that doesn't mean starting an online business is a piece of cake.
Learn what it takes to start an ecommerce business and the steps to start one today.
Social Media Trends for 2022 You Need to Know
New year, new social media trends? You heard that right! Amid the COVID-19 pandemic, the need for social media and digital marketing in general is more important than ever before. While brands and their audiences were already well on their way to creating a well-rounded online presence and taking advantage of the benefits, the pandemic most definitely sped everything along. Especially as the demand for online shopping and alternative forms of communication soared.
How to Create an Email Sequence
Email is one of the most popular communication methods used today.
Business owners must work exceptionally hard to have a top-of-mind presence with their audiences.
How to Optimize a Blog Post or Webpage
Once you have established your brand online, it’s all about what you do to maintain a strong online presence and continue to reach your target audience.
7 Ways to Grow Your Email List
When most people talk about email marketing, they jump into email copy, catchy subject lines, open rates, and tracking unsubscribes.
Does Website Design & Branding Offer a Good ROI?
Now more than ever, business owners are looking for new ways to grow their business online. We firmly believe that every good digital marketing strategy and online presence begins with branding and a website.
Working In Vs On Your Business – The Right Balance
As the owner of a new business, you may often need to get involved in many tasks just to keep things afloat. During those key early years, it may feel as though you have no choice but to do the work of fifty people. At the same time, it’s crucial to also continue working on your business’ bigger picture. Without it, your business is likely to stagnate.
Common Branding, Marketing & Web Design Terms
Many of us are looking to start our on business in the near future. However, embarking on the venture process can seem daunting due to the technical jargon that is used on a daily basis. Here is a list of common terms used in design, marketing and website design.