Secret Sauce to Email Marketing
Focus on growing your email list
Email subscribers spend 138% more on average than non-subscribers. So, the most powerful tactic to prioritize is building an audience. A bigger list means more rev the best way to supercharge your email acquisition efforts is using pop-ups.
Stop blasting your entire email list
Instead, develop an extensive email campaign strategy with a good mix of value vs promo content for each segment within your whole audience.
Set up the multiple workflows (here are some examples)
welcome flow
promo flow
abandoned cart flow
thank you flow
win-back flow
VIP flow
Get better email designs
If you have a beautiful website but ugly emails that's a huge incongruency that will make people get scammy vibes out of your brand. We love FloDesk at My Wolf Design!
9800% returns on SMS messages
The amount of money you can make using SMS messages was unbelievable. If you're not using SMS, this is your "wake-up call" to start doing it. Just make sure to have a consistent campaign frequency without ticking people off.
Send at least 4 email campaigns and 2 SMS messages per month
Define the best audiences in your email and SMS list and then send tailored-to-their-needs content.
