marketing and design resources for small business owners

THE REAL FUNDAMENTALS OF RUNNING YOUR OWN BUSINESS

The Blog for the Small Business Owner

Being a business owner means we're always learning. We're so excited to share our knowledge with you! These articles are inspired by FAQs you have and common issues/myths we hear and see in the design and marketing industry.

Explore to find tools, resources, and more to understand how to build your business the right way!

Featured Blog Posts

Technology Meredith Wolf Technology Meredith Wolf

Why a Business Management Program is Essential

Small business owners often find themselves juggling multiple tasks simultaneously. From marketing and sales to client onboarding and project management, the sheer volume of responsibilities can leave little time for strategic planning and growth initiatives. Without a centralized system in place, crucial details can slip through the cracks, leading to missed opportunities and dissatisfied customers.

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Website Design Meredith Wolf Website Design Meredith Wolf

Top 30 Squarespace Questions Answered

Squarespace websites are the talk of the town these days and for good reason! It’s easy to create a truly stunning design, they’re easy to launch, and the websites produced are indeed very powerful.

It’s a big decision to choose or switch your website system, so I wanted to be the one to lay out all the most frequent questions and the answers to them in order to set things straight.

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Sales & Marketing Meredith Wolf Sales & Marketing Meredith Wolf

Blog Ideas for your Small Business

We would always recommend a blog on your website.

There’s a reason that there are so many people taking advantage of professional blogging under the topics of lifestyle, fashion, and even parenthood – it works. It brings traffic, it brings enquiries, it brings conversions. It’s one of the most inexpensive marketing tools to use on your website, and it can prove priceless.

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Strategy Meredith Wolf Strategy Meredith Wolf

The Steps to Creating an Effective Content Plan

With effective digital marketing, there are many ways to form a genuine connection with your target audience. Whether you’re looking to engage with a meaningful social media post or inform using written content on your website, you can take advantage of all that digital marketing for your business has to offer. Before getting started, we always suggest taking time to conduct research and create a comprehensive plan. Especially when the goal is to create a wide variety of engaging evergreen content.

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Strategy Meredith Wolf Strategy Meredith Wolf

Social Media Trends for 2022 You Need to Know

New year, new social media trends? You heard that right! Amid the COVID-19 pandemic, the need for social media and digital marketing in general is more important than ever before. While brands and their audiences were already well on their way to creating a well-rounded online presence and taking advantage of the benefits, the pandemic most definitely sped everything along. Especially as the demand for online shopping and alternative forms of communication soared.

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Branding Meredith Wolf Branding Meredith Wolf

Headshot Photography 101: Preparing for Your Session

Many professionals and business owners will agree, there are many important tools and resources that you can invest in to help ensure that your business succeeds online. From a modern website and engaging social media presence, to ad campaigns, SEO and so much more, there are many aspects of digital marketing that you should definitely take into consideration.

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