THE REAL FUNDAMENTALS OF RUNNING YOUR OWN BUSINESS
The Blog for the Small Business Owner
Being a business owner means we're always learning. We're so excited to share our knowledge with you! These articles are inspired by FAQs you have and common issues/myths we hear and see in the design and marketing industry.
Explore to find tools, resources, and more to understand how to build your business the right way!
Featured Blog Posts
Why a Business Management Program is Essential
Small business owners often find themselves juggling multiple tasks simultaneously. From marketing and sales to client onboarding and project management, the sheer volume of responsibilities can leave little time for strategic planning and growth initiatives. Without a centralized system in place, crucial details can slip through the cracks, leading to missed opportunities and dissatisfied customers.
What Makes an Effective Lead Magnet
How to craft lead magnets that'll have your subscribers hitting that 'subscribe' button like it's nobody's business.
Why Updating your Website Regularly is Important
Updating your website is important for a variety of reasons. It can help your internet marketing strategy and increase traffic to your website. This is why we suggest that businesses update their website regularly.
10 Key Benefits Of SEO For Your Business
If you're looking to create long-term brand awareness, expand your target audiences and earn more revenue, then search engine optimization is crucial. Let's look at 10 significant benefits of SEO for your business, and how you can realize them.
Why You Shouldn’t Use PDFs in Your Business
No, that’s not click bait, we mean it. PDFs are yesterday’s news, and it’s time to evolve!
6 Sales Page Musts
Writing sales pages isn’t fun for most people.
In fact, I think creating sales pages is one of the least liked tasks for almost every business owner.
8 Items to Always Include in Your Services Proposal
Create a proposal that gets results.
This post we will discuss what to include in your services proposal and how to make the most of this important step in your sales process.
Top 30 Squarespace Questions Answered
Squarespace websites are the talk of the town these days and for good reason! It’s easy to create a truly stunning design, they’re easy to launch, and the websites produced are indeed very powerful.
It’s a big decision to choose or switch your website system, so I wanted to be the one to lay out all the most frequent questions and the answers to them in order to set things straight.
Blog Ideas for your Small Business
We would always recommend a blog on your website.
There’s a reason that there are so many people taking advantage of professional blogging under the topics of lifestyle, fashion, and even parenthood – it works. It brings traffic, it brings enquiries, it brings conversions. It’s one of the most inexpensive marketing tools to use on your website, and it can prove priceless.
10x Your Revenue by Avoiding these Email Marketing Mistakes
This article can potentially make you up to 6 figures this year.
Shooting Your Own Product Photos | Tips from a Pro
If you find yourself in the role of a photographer (without the experience) consider these tips from Ashley, the MWD Photographer and Owner of Simply Curate & Co.
The Art of the Follow Up
On average, salespeople who send at least one follow-up email after no response reach a 27% reply rate. Those who don’t send one get stuck at a 16% average reply rate.
The Steps to Creating an Effective Content Plan
With effective digital marketing, there are many ways to form a genuine connection with your target audience. Whether you’re looking to engage with a meaningful social media post or inform using written content on your website, you can take advantage of all that digital marketing for your business has to offer. Before getting started, we always suggest taking time to conduct research and create a comprehensive plan. Especially when the goal is to create a wide variety of engaging evergreen content.
Social Media Trends for 2022 You Need to Know
New year, new social media trends? You heard that right! Amid the COVID-19 pandemic, the need for social media and digital marketing in general is more important than ever before. While brands and their audiences were already well on their way to creating a well-rounded online presence and taking advantage of the benefits, the pandemic most definitely sped everything along. Especially as the demand for online shopping and alternative forms of communication soared.
Headshot Photography 101: Preparing for Your Session
Many professionals and business owners will agree, there are many important tools and resources that you can invest in to help ensure that your business succeeds online. From a modern website and engaging social media presence, to ad campaigns, SEO and so much more, there are many aspects of digital marketing that you should definitely take into consideration.
Branding Photoshoot Inspo (by industry)
Imagine these photos being all you have to use for your website, social media and marketing materials, Makes sense why just headshots would be too much, right? Here are 8 galleries, by industry, to get inspired by!
How to Create an Email Sequence
Email is one of the most popular communication methods used today.
Business owners must work exceptionally hard to have a top-of-mind presence with their audiences.
How to Optimize a Blog Post or Webpage
Once you have established your brand online, it’s all about what you do to maintain a strong online presence and continue to reach your target audience.