The Important Photos Everyone Forgets About

Branding

Aug. 11

Brand photography goes beyond just updating your headshots!

When you decide it’s time to book a branding shoot you want to consider each platform you will be using the photos. Usually you will use them for your website, social media, email marketing, printed marketing materials, etc. With the wide range of places your photos will be used ensuring the same range of photos is critical to the success of your shoot.

A great shoot should capture you, your personality of course but also capture the details to ensure a variety of shots on your platforms.

You want to capture various orientations (vertical and horizontal), details, tools, performing your services, etc. We want photos to represent ALL of your business, not just your face.

This is all about marketing content and sharing the face behind the biz, your why, the behind the scenes, helping you tell a story about your work.

Here are the 3 important categories of photos everyone forgets, but everyone needs:

SHOW OFF YOUR PERSONALITY

This one is the most obvious but always worthy of a mention.

Avoid the typical “portrait” shot and have some fun. Relaxed, candid shots help build your authentic brand.