What Does Brand Collateral Mean?

Branding

Aug. 11

Definition:

Brand Collateral is the collection of media used to promote the brand and support the sales and marketing of a product or service. It's the tangible evidence of the brand, designed congruent with the brands core values and personality.

The key to every professional, easily recognizable brand is consistency.

When brands use the same colours, logos, fonts, patterns, and imagery over and over again, potential clients and customers begin to associate those visuals with their business.

The best way you can brand create consistency is through your collateral items.