Why Your Domain Matters: .com, .ca, and Branded Email Addresses
When it comes to your online presence, your domain isn’t just an address — it’s a first impression, a trust-builder, and a long-term investment. Two of the smartest (and easiest) steps you can take are:
Securing both the .com and .ca versions of your domain.
Setting up a professional email address that ends with your domain (like hello@yourbusiness.com).
Here’s why both matter.
The Benefits of Securing Both .com and .ca
1. Protect your brand
Owning both versions prevents someone else from scooping up the one you didn’t choose. (Yes, it happens!) This keeps your business name safe and consistent.
2. Build trust with Canadians
A .ca domain instantly signals that you’re Canadian-based — something many Canadian buyers look for when choosing who to work with.
3. Appeal to a global audience
A .com is still the most widely recognized domain worldwide. Even if you’re mainly Canadian, people outside the country will default to typing in the .com.
4. Redirect for peace of mind
You can set one as your primary (say, the .ca) and have the other automatically redirect to it. That way, no matter which your audience types in, they land on your website.
Why Your Email Should Match Your Domain
Using an email like hello@yourbusiness.com instead of Gmail or Hotmail makes a huge difference in how you’re perceived:
Professionalism – A branded email looks polished and credible, while a Gmail feels personal.
Consistency – It matches your website and brand, so everything feels cohesive.
Trust – Customers are more likely to open and respond, instead of wondering if it’s spam.
Future-proof – Your email stays with your domain, not tied to whatever email provider you happen to use.
Scalability – You can create team addresses (info@, support@, bookings@) that all fall under your brand umbrella.
The Bottom Line
Your website and email aren’t just tools, they’re signals of your professionalism and stability. Securing both the .com and .ca, and using a branded email, are small, strategic moves that make a big impact on how clients see (and trust) you.
BONUS
When you sign up with Squarespace you get your domain and professional email free for your first year and the costs on an annual basis for both are only around $100.
