A successful brand shoot for your beauty business should showcase more than just headshots—it should highlight your artistry, expertise, client experience, and the ambiance of your space. Whether you’re a salon owner, makeup artist, hair stylist, wax specialist, or spa owner, this guide will help you create a diverse and powerful image library for marketing, social media, and your website.

A brand shoot for athletics-based businesses—dance studios, yoga instructors, fitness trainers, martial arts schools, and other movement-focused brands—should capture the energy, expertise, and atmosphere of your business. This guide ensures you get a dynamic collection of images that reflect your brand identity and engage your audience.

A brand shoot for B2B professionals—business coaches, marketing experts, creative directors, life coaches, and consultants—should go beyond standard headshots. It should capture your expertise, working style, and the experience of collaborating with you. This guide will help you create a dynamic and strategic collection of images for your website, social media, and marketing materials.

A strong brand shoot is more than just professional headshots—it should capture the full scope of your real estate business, including your personality, expertise, and the buying or selling experience you offer. This guide will help you create a stunning and strategic collection of images for your website, social media, and marketing materials.

A brand shoot for finance, accounting, legal professionals, and insurance brokers should go beyond traditional headshots. It should communicate trust, professionalism, and expertise while showing your personality and approachability. This guide ensures you capture compelling images to elevate your brand and marketing efforts.

When you invest in professional branding, you want to make sure you’re set up for long-term success.
We love that for you; and we love that for us too.

If you’ve been thinking about updating your website, redoing your logo, or maybe just ‘fixing’ your copy, I need to stop you right there. Because none of these things exist in a vacuum. Your brand, website, images, and copy are a package deal—each one working together to make your business look good, sound good, and feel good to your ideal clients.

Many business owners have a logo. They’ve picked colours and fonts. They might even have a website. And when asked, they can confidently list their values, ideal audience, and mission. But here’s the problem…

Just like your age dictates what grade you're in at school, your years in business should dictate where and how you invest. But unlike school, where there's a curriculum guiding you, entrepreneurship is a free-for-all. No one is handing you a syllabus saying, "Hey, it's time to upgrade your brand and website now."

Let’s be real, your Services page isn’t just a list of what you do. It’s a sales page in disguise. It’s where people decide if they trust you, if they need you, and most importantly, if they’re ready to pay you. So, let’s make sure it’s doing its job.

Let’s talk about the elephant in the room—sticker shock. If you've ever received a quote for branding, website design, or photography and thought, "Why is this so expensive?"—you’re not alone. The truth is, these services vary dramatically based on what’s included (or not included). Comparing prices without understanding the depth of each offering is like comparing a fast-food burger to a gourmet meal—they might seem similar, but the experience, quality, and results are worlds apart.

And no, we aren’t suggesting a $10k logo.

When small business owners hear a $10,000 investment for branding, website design, professional copywriting, and brand photography, the initial reaction is often sticker shock. But here’s the truth: this isn’t just a website or a logo—it’s a foundational investment that will pay for itself (and then some) when done right.

At My Wolf Design, we’ve seen it all: websites that confuse, overwhelm, or fail to make an impact. And we promise, we’ll never make those mistakes with yours.

We get it—strong branding is a big investment, and you might have thought a DIY approach was “good enough” when you started. But here’s the thing: Your visuals are the first impression potential customers have of your business. If they look cheap, amateur, or poorly thought-out, you might be losing trust—and sales—before you’ve even had a chance to speak.

If your business is positioned as premium or luxury, your brand and website need to look the part. It’s like dressing for the role you want—you wouldn’t show up to a black-tie event in a wrinkled t-shirt, so why let your business show up with DIY or cheap-looking assets?

Why SEO Isn’t a Magic Fix

SEO is often seen as the secret sauce to business success. People hear about ranking on Google and immediately think, “If I just pay for SEO, the customers will come!” But here’s the truth: SEO isn’t magic. If your brand, website, and visuals are unprofessional or poorly designed, no amount of SEO will save you. Instead of solving problems, you might just end up amplifying them.

When designing your brand’s colours, you’ve probably come across terms like CMYK, HEX, and Pantone. But what do they all mean, and why do your colours sometimes look different in print than they do on your screen? Let’s break it down.

Design isn’t just about making things look good—it’s about making them work. When we talk about principles of design, we’re really talking about the secret sauce that makes your logo memorable, your brand cohesive, and your business successful.

Many service-based business owners—whether they’re real estate agents, wellness centres, or mental health professionals—aren’t entirely clear on where marketing ends and sales begins. But getting this clarity can be a game-changer. Knowing what falls under each bucket helps you avoid gaps, make stronger connections, and, ultimately, convert more clients.

Your home page is the virtual front door to your business. It’s often the first thing potential customers see, and it has one key job: to make them stay and explore. But if your home page is just one simple section, it’s like opening your front door, saying a quick hello, and then shutting it again. Not exactly welcoming, right?