Brand Collateral is the collection of media used to promote the brand and support the sales and marketing of a product or service. It's the tangible evidence of the brand, designed congruent with the brands core values and personality.

It's only natural that you want everyone to love your brand. But if everyone likes your brand, you're probably doing something wrong.

This four-step process will help you name your new business. In this example, I’m creating a name for a web design business that conveys the modern, cutting edge aspects of this industry. Here’s each step I took in crafting these business names.

My side gig offering online home decorating services started in April 2018 but I didn’t get 1 paying client. By listening to my audience by November 2018 I had pivoted to a branding & website design company for female entrepreneurs. I was able to build this new business, My Wolf Design, to 6-figures in 2019.

There is an art to creating the perfect brand colour palette. Read further to understand the anatomy of a great brand colour palette.

An About Us page gives online viewers insight into your brand and the people behind it.

So you’ve added a “Book your Free Discovery Call” button on your website; way to go. Now what…

The biggest mistake I see many small business owners make with their website is neglecting the page that can have a huge impact on how quickly visitors become acquainted with a brand and how long visitors will stick around.

Although each page is important, there are some pages that remain essential to your site's success. When deciding how to optimize these pages, it's important to consider two things: what does the target audience want from these pages, and what action do you want your target audience to take once they are on the page?

Do you ever stop and wonder about how brands can achieve such incredible recognition? It isn’t just because they have an excellent product or service... and it doesn't come down to simply having a cool logo. Brand recognition comes down to one simple yet oh-so-complicated word: consistency.

When launching a new business, re-brand, product or website, you have to actually tell people about your new platform and often more than once! (data tells us someone needs to see something at least 7 times before they actually do anything!)

If your business relies on client appointments, then continuously improving your booking rate is a must. Bookings lead to more traffic, which translates to higher revenues, more money in the bank…  

Ready to launch your great idea. All is in place but you have no idea how to set your pricing?

The 3 main SEO components to focus on when optimizing your site.

The thought of investing in a new website might feel daunting. The time, the money, the effort. It can be a lot.

Good copywriting is a VERY important, but often overlooked, part of online business. If you really think about it, almost every single thing you do in business requires some form of writing: blog posts, websites, social media captions, emails, ads, SEO— everything! So, even if you feel like writing “isn’t your thing,” it’s worth taking the time to get it right.

No matter where you are in your business journey, I highly encourage you to utilize email marketing.

In an effort to continue teaching and sharing knowledge about the design industry with non-designers, I thought it might be helpful to demystify some common questions around when to use your primary logo vs your other variations.

Recently, a favourite IG account of mine, Jenn Sims of @keepingthebooks, posted a Q&A in her stories opening herself up for a slew of small business accounting questions and I jumped at the opportunity. I quickly realized, this would be an amazing blog post as so many of us have ALL THE QUESTIONS.

Cheers! We have made it to the goal line - So you are ready to rock! Right?