If you’re involved with SEO, content marketing or any kind of web marketing, you’ve probably heard the phrase “evergreen content” and been told that your site needs to have it. So what is evergreen marketing, and why are evergreen articles good for SEO?

A buyer persona is a fictitious description of your “ideal customer,” for the purpose of figuring out how to market to your best audience.

Some people think that email is an outdated tool, but let me tell you, those people are dead wrong! Email marketing is going strong — so strong that you could argue it’s the best way to grow a business.

If you've been thinking that you'll get to your website someday – like when you have everything ready, when you have the right amount of time, that perfect photoshoot on the books, or when the stars align – you'll never actually launch your website.

A blog is not only a great way to showcase your unique voice and expertise, it also ensures you are consistently adding new content to your site, which is one of the best ways to give your website a regular SEO (Search Engine Optimization) boost.

Lead generation is crucial to business health. There’s no getting around that. Without a steady stream of leads flowing in every day, it’s hard to sustain the momentum needed for successful business growth.

I was never a big fan of breaking up with a prospect or lead until I bugged them over and over until the point of embarrassment for myself.

My side gig offering online home decorating services started in April 2018 but I didn’t get 1 paying client. By listening to my audience by November 2018 I had pivoted to a branding & website design company for female entrepreneurs. I was able to build this new business, My Wolf Design, to 6-figures in 2019.

So you’ve added a “Book your Free Discovery Call” button on your website; way to go. Now what…

When launching a new business, re-brand, product or website, you have to actually tell people about your new platform and often more than once! (data tells us someone needs to see something at least 7 times before they actually do anything!)

If your business relies on client appointments, then continuously improving your booking rate is a must. Bookings lead to more traffic, which translates to higher revenues, more money in the bank…  

Ready to launch your great idea. All is in place but you have no idea how to set your pricing?

The 3 main SEO components to focus on when optimizing your site.

No matter where you are in your business journey, I highly encourage you to utilize email marketing.

Cheers! We have made it to the goal line - So you are ready to rock! Right?

From inquiry to offboarding, the 8 stages you need to prepare and design for flawless project management.

Blogging can vastly improve your small business on many levels. It’s a powerful marketing tool that can help propel your business forward.

Here are several compelling reasons to blog for your small business, plus some tips for blogging more consistently.

There are some misconceptions out there that if you have great SEO on your website this is what dictates your Google ranking and although I wish that were true, it isn’t. It takes a lot more than that to move to that first page. Research shows that on average the sites that rank number one took 2 years to get there. Want to know what they did? Keep reading.