Brand Collateral is the collection of media used to promote the brand and support the sales and marketing of a product or service. It's the tangible evidence of the brand, designed congruent with the brands core values and personality.

It's only natural that you want everyone to love your brand. But if everyone likes your brand, you're probably doing something wrong.

This four-step process will help you name your new business. In this example, I’m creating a name for a web design business that conveys the modern, cutting edge aspects of this industry. Here’s each step I took in crafting these business names.

There is an art to creating the perfect brand colour palette. Read further to understand the anatomy of a great brand colour palette.

Do you ever stop and wonder about how brands can achieve such incredible recognition? It isn’t just because they have an excellent product or service... and it doesn't come down to simply having a cool logo. Brand recognition comes down to one simple yet oh-so-complicated word: consistency.

In an effort to continue teaching and sharing knowledge about the design industry with non-designers, I thought it might be helpful to demystify some common questions around when to use your primary logo vs your other variations.

Brand Photoshoot Approaching? Here are some tips to make the most of your session!

I’m often asked by a client whether I think they need a brand refresh and I answer their question with more questions. Helpful, right? ;) Actually it is, for both of us. These are the questions that should be asked when deciding if it’s time.

Branding Photoshoots aren’t just about portraits - there is so much more and it makes or breaks your online platforms.

When clients decide to move forward with Branding with MWD they have the opportunity to be as involved or uninvolved in the creation of their business’ brand. It is important that those clients who want to be involved have all the information to make the most informed decisions to ensure what they want to achieve will happen based on their requests.

Just received all your logo files and your style guide? Here are your next steps.

Colour has the power to make us feel. Let’s ensure your brand’s colour palette is evoking the right emotions in your audience.

If you are reading this, chances are you want a good logo for your business or organization. But you have no clue to make out a good logo from a bad one. Today, I will discuss what makes a logo good. This will help you evaluate your own logo to determine if it’s time to reinvest in a rebrand.